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Facebook Messenger & Instagram Chat Likely To Be Combined With Introduction Of New Features And Emojis

Editorial Team — Mon, 17 Aug 2020 18:05:13 +0000

Facebook Inc. has started to blend the chat function of Instagram with Messenger services. The changes are coming up in the form of an update in the company’s app on Apple Inc’s devices as well as on Android devices. As soon as it is updated, the Instagram fixes the Messenger functionality along with it and adds more emojis and features like swipe-to-reply and enable to “chat with friends who use Facebook,”

This happens to be the most recent effort from Facebook to bring individual products and apps together. For the past two years, Instagram and WhatsApp got itself re-branded in an effort to amplify user’s awareness about the apps that are owned by Facebook. Chief Executive Officer, Mark Zuckerberg, is planning to announce plans to combine all the company’s messaging services.

Facebook acquired Instagram, for $715 million in 2012 and now has more than 1 billion users which have helped it to generate more than a quarter in the social-media company’s revenue as compared to last year. The team who will be in charge of direct messaging on Instagram will report to the Facebook Messenger team. The company is in the process to rebrand Instagram as “Instagram from Facebook.”

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“Sima Roast” is the New Trending Filter in Instagram

Editorial Team — Thu, 13 Aug 2020 13:53:42 +0000

“Sima Roast” is an Instagram filter based on the popular Netflix reality show “Indian Matchmaking” and the main character Sima Taparia who is the matchmaker in the show. The filter was created by Rebecca Daniel, Group Creative Head at VMLY&R, and is a viral hit among the millennials.
The show which is directed by Smrithi Mundhra has been criticized widely by the audience due to the show’s idea of arranged marriage. The filter features some of Sima’s famous dialogues in the show which makes it hilarious. The filter recognizes our face and gives random comments once we hit the record button. The filter gives some of her stereotypical comments like “Not tall, slim, trim. How will you get matches?” “I think you need to change your talking pattern,” “You are too picky. You should adjust a little.”
Commenting on the filter’s hit, Rebecca says, “After Instagram launched its own AR platform that allowed anyone to develop and upload AR filters, I knew I had to get my hands on it. Sima Taparia and the whole conversation around Indian matchmaking was a rave in the past month. Right from memes to personal chat groups, she was everywhere. I have been sharing memes and jokes about it as well and realized a lot of people could relate to my sarcasm. When I started making AR filters, I asked a bunch of friends what topic I should make a filter on, and almost unanimously, everyone said ‘Sima Taparia’. So, I got down to writing and developing it immediately.”
The filter started trending in Singapore after being shared by many celebrities and then became viral among the Indian youngsters with zero promotion and budget. Currently, the filter got 21 Million impressions, 2.7 Million captures, and 705 K shares.

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Swiggy launches #SwiggyFoodoshop filter in Instagram

Editorial Team — Thu, 13 Aug 2020 08:09:05 +0000

Food aggregator Swiggy with Dentsu Webchutney has released a new Instagram filter to help people experience their favorite restaurant scenario this quarantine.

Due to quarantine people are restricted to step out and even dine-out at their favorite spots. This has taken a great toll on the revenue of the restaurant chain. So Swiggy has launched this IG filter to help people revisit their fond memories at their favorite restaurants. By using this filter, people can tag their favorite spot and talk about the memories they created there. The initiative’s main motto is to be there for the restaurants during these tough times.

“Our restaurant partners are at the core of Swiggy and we have been working very hard to bring most of them back online. Even during the lockdown, we were able to deliver consumers’ favorite dishes to them at the convenience of their homes. While we didn’t give them a chance to miss their preferred dishes, we realized they did miss their favorite eateries and the memories associated with it – birthdays, salary days, family get-togethers, personal milestones, etc. That’s when we ideated ‘Foodoshop’ and are amongst the first brands in the food space to seamlessly use AR to help discover many restaurants across India,” said Ashish Lingamneni, AVP-Marketing of Swiggy.

“The brief asked for connecting customers and restaurants in a way that’s novel and engaging for both, while people were stuck at home. With the ease and advantages that come with using an IG filter, the campaign has users teleporting themselves to their favorite eatery or café, and ultimately extending support to their favorite restaurant. Apart from getting entries where they foodoshopped themselves with Pani Puri and Burgers, users have started using custom pop culture backgrounds, Reels and IG Music showing the kinda fun people are having with the campaign,” said P.G Adithya, NCD, Dentsu.

Various celebrities like Zakir Khan, Dolly Singh, Sejal Kumar have promoted this filter by sharing their favorite restaurant memories and the filter has got 20,00,000 impressions and 23,000 + shares on Instagram in the last five days.

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