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ITC Archives - Latest stories from Media, Advertising, Marketing and Startup world https://mediastory.in/tag/itc/ Tue, 21 Jul 2020 08:33:26 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://mediastory.in/wp-content/uploads/2020/07/cropped-MediaStory_Fevicon_512-32x32.png ITC Archives - Latest stories from Media, Advertising, Marketing and Startup world https://mediastory.in/tag/itc/ 32 32 ITC Aashirvaad Acknowledges Role Of A Mother In Latest Campaign https://mediastory.in/itc-aashirvaad-acknowledges-role-of-a-mother-in-latest-campaign/ Tue, 21 Jul 2020 08:33:26 +0000 https://ttp.rim.mybluehostin.me/?p=2318 Ashirvaad atta, a prominent brand of wheat under ITC, has recently surfaced a new campaign triggering the sentiments relating to mom and honoring a mother’s support with the name ‘Maa Tujhe Maan Gaye‘. The one minute video highlights the essence of a mom in a family and has successfully captured more than 5 million views […]

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]]> Ashirvaad atta, a prominent brand of wheat under ITC, has recently surfaced a new campaign triggering the sentiments relating to mom and honoring a mother’s support with the name ‘Maa Tujhe Maan Gaye‘. The one minute video highlights the essence of a mom in a family and has successfully captured more than 5 million views on YouTube. The film was conceptualized by the advertising agency, McCann World Group.

The ad film has an emotional touch in it and focuses on how in our day to day lives mothers play a bigger role to knit the family together and also infuses a feeling of support and comfort. The scene for the films rotates around the every-day life of a mother in a typical Indian household right from a kitchen scene to drawing and dining room then to her birthday which is celebrated in the lockdown, the video has been very well captured emphasizing the role of a mother in all circumstances.

The film has a tagline ‘Maa Tujhe Maan Gaye‘ claiming that every mother is a blessing for a family and it is she, who is the backbone for a family and takes the responsibility to ensure that everyone in a family stays happy and well-motivated. 

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]]> ITC’s B natural Influencer campaign for “Vocal for local” https://mediastory.in/itcs-b-natural-influencer-campaign-for-vocal-for-local/ Mon, 15 Jun 2020 12:46:44 +0000 https://mediastory.in/?p=1571 ITC’s recent influencer campaign, B Natural emphasised on the much talked about Vocal for Local theme along with immunity, which stands out as two prominent topics during this time of crisis. The theme of the campaign is: “This is not about us, this is about our promise of being 100% Indian. Come be a part […]

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]]> ITC’s recent influencer campaign, B Natural emphasised on the much talked about Vocal for Local theme along with immunity, which stands out as two prominent topics during this time of crisis.

The theme of the campaign is: “This is not about us, this is about our promise of being 100% Indian. Come be a part of this change.” Using this, the brand targets for an Aatmanirbhar Bharat, in sync with the communication put for by Prime Minister Narendra Modi.

The campaign was released earlier on International Labour Day, The brand honours the labours hard work and that is the fruit for the brand.

The video has been watched by  3.5 Million viewers on YouTube.

To make the message on Instagram more striking to its viewers, the brand partnered with a number of   influencers, which  included Jaideep Ahlawat and Radhika Madan. They have recently made headlines for their work in Paatal Lok and English Medium respectively. To further the messaging, they tagged more people in the caption, urging them to spread it further.

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