Mohit Malhotra, CEO of Dabur India Ltd, said,“Demand dynamics have changed significantly. To meet this consumer need, Dabur has launched a range of hygiene products, including health soaps under the Dabur Sanitize brand,”

With increased demands for health products, the company has launched this product to offer protection from the germs as said in the soap cover. In these lockdowns, demands for soaps, sanitizers, disinfectants have become higher than usual as it became mandatory to keep us and our surroundings clean to fight this virus.

The company known for its health products like Chywanprash, honey and so on has now chosen to enter the sanitary sector where the demands are on rise. People are also depending upon such brands to help them stay safe in such critical situations. Thus, the company has chosen the right time to come up with the idea of sanitary soaps.

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