The campaign recognizes the efforts and sacrifices of the people who in spite of such difficult times did not sit back and gave their valuable contribution even in such a time of crisis.

Lays campaign is a heart-touching composition for each and every individual who is associated with lays and who worked relentlessly to keep lays going on even when the situation around was not favorable.

The film portrays a heart touching and a thanksgiving message for those who with their dedication and no stop attitude have made it possible for Lays to run their business and reach millions of people around the globe and continue spreading smile and happiness to each and every customer.

The film is a sincere appreciation and thanksgiving to each and every people who are engaged with lays which includes the farmers, factory workers, truck drivers, distributors, sales force people who are normally unrecognized heroes and therefore go unsung. They are the heroes of such times and their contribution to the company has no match.

The new film is a follow up of the brand’s last campaign which featured brand ambassadors Alia Bhatt and Ranbir Kapoor in October 2019.

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