“Scribd has accumulated a unique collection of user-generated and professional content that we make available to our readers via personalized recommendations, and the addition of presentations from the SlideShare community advances our vision. It allows us to continue diversifying our offering while driving even more readers to the books, audiobooks, magazines, and other professionally published works in our digital library,” said Trip Adler, co-founder, and CEO of Scribd.

Slide Share which was earlier acquired in the year 2012 got itself rebranded as LinkedIn SlideShare. The platform was founded by Amit Ranjan, John Wilson, Jonathan Boutelle, and Rashmi Sinha in 2012. As soon as the news of the acquisition was out in the media one of its co-founders took to twitter and wrote that SlideShare had become a pale avatar of its former self as LinkedIn had stopped investing in the platform’s growth. LinkedIn back in 2016 was acquired by US tech giant Microsoft. 

“Back in the early days of SlideShare, we used to track Scribd as a strong competitor until the two products veered off in slightly divergent directions – ebooks v/s presentations. Cut out to 2020 the internet is a much bigger playground now, and it offers the opportunity of imagining a combined future that again reshapes digital content in this new age,” Ranjan wrote on Twitter. 

In a remark made by Ranjan on LinkedIn, he said that the company’s record as an acquirer was now “severely jolted. Analyzing the situation, they couldn’t “get” the social nature of SlideShare’s content community. It wouldn’t be a stretch to compare them to Yahoo on the M&A front (think Flickr, Tumblr)!”

SlideShare’s content will continue to be live for the users in Slideshare.net, on top of that users will get the facility to upload presentations on SlideShare without subscribing to Scribd. Scribd on its platform brings to its people Netflix-like subscription service e-books and audiobooks. It is priced for Rs.199/month for Indian users. 

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The brand brings in to light the diverse potential of India’s 66+ million members on LinkedIn, The brand campaign brings out the real-life stories of real members who are at different stages of their career and how they are bringing a change in themselves so they can adopt this new environment .

A close environment study by LinkedIn has revealed the fact that people who have more and more networks are open to more opportunities coming there way. When a difficult situation like this is prevalent around and it also poses a threat to the way work is done it is the Network and platform like LinkedIn which finally can be called for rescue . The people featuring in the video draw the viewer’s mind how LinkedIn has been an answer to the problem which they were facing in terms of connecting with Individuals and creating a strong network base and also to upskill, tap into conversations and glean insights that matter today.

We are delighted to see members from diverse professions and varied levels of experience come together to inspire each other with personal stories and professional counsel on LinkedIn. Our brand campaign features four such stories that reflect the power of ‘community’ and help our members feel confident that LinkedIn can support them in their professional lives in these uncertain times. We hope these member stories will encourage professionals to build the right expertise, gain relevant skills and knowledge, and make the right connections at this time,” says Srividya Gopani, Director – Brand and Consumer Marketing, APAC and China at LinkedIn.

Giving some details of the members featured in the campaign are :-

• Sanchit Agarwal, Summer Analyst at Windrose Capital- Hunting for virtual internships to stay productive.
• Jagruthi Chalapathy, Senior Product Associate at Amazon– Completed 4 course on LinkedIn Learning in order to upgrade.
• Manasa Kumar, Growth Marketing Specialist at Fresh works- Seeking Fresh counsels on sales , he met his coach on LinkedIn
• Abhishek Mazumdar, Co-Founder, The Logical Indian- Abhishek created a LinkedIn post to share vital tips that could prevent members from being laid off

The nationwide lockdown has made people shoot this campaign at remote which made this campaign unique in itself. The members were provided with all the needful resources and most importantly people could understand the power of community .

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