Proceeding with the Independence Day celebrations, the brand engaged its listeners with an interactive session ON-AIR and asked its listeners to pick up a brand randomly and say, as to why they prefer that particular brand over others. Be it their first Maruti car or something as simple as Nandini milk, people gave interesting replies and also shared the memories that they relate with the brand.

In addition to it, they ran a series of capsules ON-AIR in line with the topic of showcasing ‘Our Economic Warriors’. The sound-bytes highlighted a number of Make in India businesses with their origin and how they contributed towards the economic transformation. Brands which made to the IndigoMusic.com’s list were Infosys, Britannia, Titan, Reliance, Amul, etc.

The campaign was launched with the prime motive to celebrate these businesses and their praiseworthy contribution towards building the country’s economy.

This also meant that listeners would get a chance to re-live and cherish the fascinating stories which stood behind these businesses. And finally, the campaign is an attempt to create a connection between the listeners and the brands that would go strong in the coming years.

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