wp-ultimate-review domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home1/xwtxypmy/public_html/website_3fb4db1c/wp-includes/functions.php on line 6170The post Print Media witnesses return of Advertisers appeared first on Latest stories from Media, Advertising, Marketing and Startup world.
]]>Satyajit Sen Gupta, Chief Corporate Sales and Marketing officer at DB Corp said “The market is showing distinct signs of recovery. As expected, the pace of recovery is much faster in Tier 2, 3, and beyond markets as compared to the metros. The automobile category comprising 4 wheelers and 2 wheelers, which is our largest category, has been the first to recover and most vehicles are seeing robust sales. They were the first to resume advertising from May-end. Other categories like FMCG and Healthcare, Education, Durables, and Home Appliances started in June and are aggressive right now. Lifestyle, personal accessories, jewelry, etc. have also started advertising in July and are building volumes.”
Uttar Pradesh makes to the top of the list when it comes to the ad volumes with 17% , Maharashtra comes after that with 10% whereas states like Karnataka and Tamil Nadu records their position as third and fourth .
According to Sivakumar Sundaram, Chairman, Executive Committee (CEC), Bennett Coleman & Co. Ltd, “Multiple researches have shown that this is not the time for brands to stay silent.”
This gives a clear picture of the data released by TAM which showed that in the period between April-June there are in a total of 189 categories, 28,000+ advertisers and 31,300+ brands who have exclusively advertised on print.
Sundaram said, “Inventory movement is surely growing month on month. Today, if you see our newspapers, advertising vibrancy is back. The jackets are back and we have published several special features and supplements. The path to full recovery is all set. The growing thickness of the newspaper is a positive reflection on the economy and has a direct positive impact on the consumer mindset.”
In terms of categories, Sundaram has the same views as that of Sen Gupta. “It’s a direct function of categories that are being able to build or alter their business faster and those focused on-demand generations. Consumption categories like FMCG, mobile phones, and healthcare are back and the categories that cater to the needs of the New Normal i.e. Consumer Durables, Auto, and Real Estate are also growing. We are seeing early signs of the return of discretionary spending like jewelry. I must admit that all categories are active,” he said.
Publishers are looking forward towards the festive season for a good business
Reinforcing that business is coming back, Varghese Chandy, VP, Marketing, Advertising Sales, Malayala Manorama, said: “Relatively, month on month, post Covid, business has been picking up. However, it is not comparable to the pre-Covid days. Brands are active and if we look at Kerala specifically, Onam is also around and that tempts clients to be active.”
The south market has also seen new entrants in terms of advertiser category bringing in the much need cheer to the industry. “Cleaning/washing and hygiene brands, which were not that active in print have now become regular advertisers,” said Mathrubhumi Managing Director M V Shreyams Kumar.
According to the information released by TAM , brands from 220 classes who went for sales promotion and in print discount promotion, snatched practically 32% of the share which is followed by 29% of multiple promotions
Sundaram believes advertisers are primarily looking for two things. “A credible environment where their brands can be showcased in the right context and a sense of positivity that augurs a return of consumer confidence and vibrancy in the economy,” he said.
Advertisers are now in need of a discount , so that they can make their comeback, information from sources reveal that there was at least 50-60% of discount in the first phase of lockdown, however with the situation returning back to normal, newspapers are not in a mood to give any more discounts to their ad clients. The scenario is such that most of the newspapers have come down with their discount percentage and some of them pondering to completely do away with any discounts as India steps in Unlock 2.0.
“In order to help advertisers reach their consumers to again pick up and regain sales volume, we did offer some schemes till July. However, with more and more advertisers regaining their sales, we are getting out of all schemes from August,” Sen Gupta pointed out.
For Sundaram, it is more of a ‘fresh start’ from April 2020. “Doubling rate is not a good word in COVID times, but in the context of the economy and revenue, we are seeing doubling of revenues and volumes month after month. July is no exception. Pricing in our case has always been determined by a robust pricing engine, which is AI and ML-based, and optimizes pricing for each advertiser based on several factors. We have always been in the value game and aim to consistently deliver value for our customers,” he said.
The situation is similar down south where discounts are being done away with. “Thankfully, the Kerala market is insulated from this discount pandemic. During the lockdown period, we accommodated our regular clients’ interests by offering rate markdown but now the tariff is back to previous operating levels. We were able to overcome this market turbulence since the state bounced back quickly from the lockdown due to strict observance of health protocols enforced by a proactive government. And now, mercifully, the Onam season is on. Though we might not experience a great festive spree in line with previous years, the season will definitely be upbeat,” said Kumar.
The primary focus of most newspapers in the present times is to enhance reader interest and affinity. Covid has changed people’s expectations from a newspaper, making it the most dependable source of facts. “We are ensuring that we maintain a balance of utility and reading pleasure. In our category, reader affinity plays a critical role and we try to ensure that by reading the newspaper, our readers can navigate better through these times,” Sundaram said.
Sen Gupta, on the market feedback, said: “All our efforts are towards helping advertisers get back their consumers. Integrated plans, performance-oriented advertising are being offered to many advertisers. The good part is that the results are evident. Market feedback is that print advertising is directly driving sales unlike TV and digital advertising. As more categories get back on track, our market-based solutions approach will be driving growth.”
While advertisers are coming back to print, experts have their doubts on whether the business this season will match up to that of last year. The struggle might have eased out for the sector but not over said media agencies. “During the lockdown, print suffered the most, to be precise newspapers were almost dying due to absolutely ‘no sale’ in the market. While their e-paper was still grabbing the viewers’ attention, but their overall revenue saw a huge dip. With things gradually moving, it feels that the festive season may help in seeing a slight uphill in the print industry. But yet we cannot predict that the business during July 2020 would match to what it was in July 2019, as the COVID-19 impacts on this industry have been worse/unimaginable in the last few months,” said Jai Lala, COO, at Publicis Group-owned media agency Zenith.
“To put an eye on, even the Auto industry is now slowly and progressively coming back. But I believe that the Airline, Luxury and Retail to name a few, would definitely take longer to make a comeback because of the obvious current situations,” he added
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]]>The post Print AD Eligibility Replaced by New MIB Guidelines, To Come Into Force From Aug 1st. appeared first on Latest stories from Media, Advertising, Marketing and Startup world.
]]>Through BOC the guidelines state that all Ministries or Departments of the Government of India, Public Sector Undertakings, Autonomous Bodies and Societies, Central Universities, Educational Institutions of Government of India shall route their display advertisements. However, they may issue classified reports directly to the BOC impaneled publications at BOC rates and may publish their recruitment advertisements directly in the Employment News at BOC rates. It further states that there shall be a Panel Advisory Committee (PAC) for considering applications of publications for empanelment for receiving government advertisements.
The guidelines state-certain eligibility criteria for a publication some are: the publication must have been uninterruptedly and regularly under publication for a period of not less than 36 months. For some categories, the compulsory uninterrupted and regular publication period of 36 months may be relaxed to 6 months.
The guidelines also state: In order to incentivize newspapers which get their circulation verified by ABC/RNI and those who have better professional standing and to bring transparency and accountability in the release of advertisements, BOC shall follow a marking system based on objective criteria and release advertisements to the medium and big category newspapers on the basis of marks obtained by each newspaper
The meetings of which shall be held twice a year and these applications will be considered by the Panel Advisory Committee (PAC). The publication also needs to maintain a reasonable standard.
The rate structure for advertisements against advertisements released by BOC will be worked out as per recommendations of the Rate Structure Committee. The rates will be related to the certified circulation of a publication. The rates for advertisements will be 1.5 times the normal BOC rates by Maharatna and Navratna Public Sector Undertakings (PSUs). The rates will be valid for 3 years from the date of revision.
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]]>The post New Media Policy for Govt Ads. Only 20% for English dailies appeared first on Latest stories from Media, Advertising, Marketing and Startup world.
]]>“The above norms are indicative and should be adhered to in the overall media strategy of the Ministries/Departments to ensure maximum coverage at optimum cost”, The Ministry of Information and Broadcasting said. The Government however has left the scope of deviation for government ministries but, with regard to that, the ministries need to present a detailed justification for the same. The policy has been put to the word by the I&B Ministry which states that 15% of the newspaper advertising space can be given to smaller newspapers while35 percent of it can go to medium dailies and the rest 50 percent is kept aside for bigger newspapers. This step as the ministry says will ensure “balance”
The policy also defines, the small, medium, and big publications. As per the policy concerned, Publications which have a circulation of up to 25,000 copies per publishing day are considered “small” whereas publications with a circulation between 25,001 and 75,000 copies per publishing day are considered as “medium”, and finally publications with a circulation of above 75,000 copies per publishing day are considered “big”. The government’s initiative is a step towards the upliftment of underrated regional languages and create a situation of fair play for languages like Bodo, Dogri, and Garhwali, among others.
Publications made must be carried on regularly without any interruption for a period of not less than 3 years for it to become eligible for empanelment and that may eventually be reduced to a period of six months for underrepresented regional languages like Bodo, Dogri, Garhwali, Kashmiri, Khasi, Konkani and Maithili, among the others. As per the information revealed from the sources it was said that Government took this measure to drive peoples attention towards these regional languages and help them to acquire their desired level of recognition and a chance of fair play, for this regional and tribal language publication in a world, where competition is very high. Publications having their origin from border areas like Jammu and Kashmir and Ladakh, including others will also get the benefit as per the policy.
The result from the policy has also an effect on the Bureau of Outreach and Communication (BOC), which was set up on 8th December 2017. The policy has made the agency very powerful by integrating various other departments.
“The BOC would maintain a list of approved publications for release of advertisements by impaneling acceptable publications. The BOC would impanel only such publications which are found suitable for issuing advertisements of the Government of India,” the ministry asserted.
The policy is also clear on the point that “government advertisements are not intended to be financial assistance to the publications”.
BOC works as a primary organization for paid outreach campaigns that are done on behalf of client Ministries or Departments and organizations of the Government of India through print media, electronic media, outdoor media, social media, websites, etc.
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]]>The post Digital Acceptance To Damage Print Promotions appeared first on Latest stories from Media, Advertising, Marketing and Startup world.
]]>Presently, Boal is chairman and CEO of Mountain View, Calif.-based Quotient Technology, created when Coupons.com rebranded in 2015 to reflect the firm’s expanded offering of promotional solutions, which goes beyond the digitization of coupons. In 1998, at the dawn of the internet age, he founded Coupons.com with the intent of disrupting the world of retail promotions, but the transformative change happened more slowly than he expected. If he’s right, the retail world and consumers are in for a big change, as Boal can attest.
According to Steven Boal, chairman and CEO of Quotient Technology (formerly Coupons.com), the days of printed promotional vehicles are numbered. Boal believes that mixed-mode shopping will become the new normal.
“I was early with a capital E and an exclamation point,” Boal says of his initial plans to disrupt the world of print coupons. “In 1998, when I founded the company, I actually expected, watching the way media consumption was changing — remember, this was pre-smartphone and it was the Wild West out here in California — that about 20% of the physical coupons delivered in newspapers would transfer to digital. I was surprised, and continue to be surprised, at how long it took for that to happen. Instead of it taking the original five years that I expected, it took 20 years for 20% to shift.”
“I’m a strong believer that a free, independent press is a cornerstone of democracy, but the printed newspaper is probably on its last leg, sadly,” Boal says, “and the printed coupon will be gone in 18 months.”
The digital methods of consuming information continue to gain traction. The key driver of the shift was the decline of Sunday newspaper circulation, which today is less than half of what it was at its peak of around 62 million in the early 1990s.
Of course, it’s possible that Boal is early in his prediction, as he was before, or even wrong. But the latter seems unlikely, given digital trends overall and the fact that Boal now has a clear view of the world of CPG marketing. Quotient works with some of the biggest names in retail and more than 700 consumer goods companies. That means Boal is in a position to see change coming in how advertising budgets are being allocated and how shopper behavior is changing as a result of COVID-19.
As the outbreak of COVID-19 turned into a national emergency and pantry loading occurred, many brands curtailed promotions because they weren’t needed to grow sales, and shoppers were likely to be disappointed if promoted items weren’t available and out-of-stock levels were high. The retailers were looking to limit store traffic.
“The thing that will likely surprise me the most over the next two years is how quickly this entire industry goes from being a laggard to an innovator,” Boal says.
“With the technological changes, the impact of COVID-19, which is an accelerant, and CPGs finally raising their hand and publicly saying they’re coming out of the free-standing insert, this 50-year-old promotional vehicle will be gone in 18 months.”
The arrangement makes coupons from companies such as Bayer HealthCare, Kimberly-Clark, Colgate-Palmolive, and Johnson & Johnson available through the Shipt website and app for the first time. The company is among those offering marketers a better mousetrap to engage with shoppers in a highly precise, measurable, and impactful way. One recent example involved the company’s decision in May to work with Birmingham, Ala.-based grocery delivery provider Shipt, owned by Target Corp.
Customers select their preferred retailer and then discover coupons as they browse the items they need, and coupons also appear for applicable items on product pages. Once selected, coupons are redeemed when items are purchased and delivered by a Shipt Shopper. Customers can also virtually clip coupons in the app’s savings tab to be redeemed later at checkout
The combination of those factors caused an interruption in promotions, but also caused a massive shift in consumer behavior, with more shoppers now digitally engaged. Customers who were already e-commerce users became even bigger digital fans, while others, eager to avoid setting foot in physical stores, became e-commerce customers for the first time. As they did so, they entered the digital food retailing universe, where they comprise a new type of audience that retailers provide access to via media platforms.
As more shoppers enter the digital fold, it means that CPGs and retailers can be more precise in targeting than was ever possible with print FSIs and circulars, which Boal defines as separate vehicles, although sometimes the terms are used interchangeably.
“Both of those vehicles are on their way out,” Boal maintains. “The circular is moving more slowly than the FSI because so much of merchandising is dependent on that. And so while Quotient offers digital platform solutions for both of those, I believe the first thing to go will be the FSI.”
Smaller brands that filled the void now have the digital means to drive repeat purchases and become preferred brands. Irrespective of the time frame in which the shift to all digital occurs, it has the potential to benefit smaller brands that may have lacked marketing budgets to participate in FSI or circular programs.
“We have about 600 second-, third- and fourth-tier brands on our platform portfolio, and those brands are looking to stay top of mind with digital in a way that analog can’t,” Boal says. “They don’t have the budgets, and they also have cash-flow concerns because they’re also cranking up their supply chains. We bring those brands to a retailer as a set and say, ‘Here’s an opportunity for all of these brands to participate in the retail system, where they never had that opportunity before.”
Boal says “Retailers that have the biggest store footprint, that is closest to the shoppers, that a lot of people show up to pick up their things and maybe discover something else, they are going to win in the long term.’’
But winning long-term also means retailers will have to redesign store spaces that are currently optimized for physical shopping, not the fulfillment of digital orders. He added, “The innovative retailers are thinking about how to design stores for partial warehousing and partial discovery. “There’s actually some technological innovation and some process innovation coming that is pretty exciting.”
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]]>The post Book Travel Advertisement in Newspapers through BuyMediaSpace appeared first on Latest stories from Media, Advertising, Marketing and Startup world.
]]>Travelers are all around! Travel can be for recreational and business purpose. India being a diverse country portrays a great cultural heritage and is linked to the growth of tourism. Tourism is an industry having a wide aspect that contributes to the economic and social development of our nation.
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]]>The post Advertise for Computer Related business in Newspapers appeared first on Latest stories from Media, Advertising, Marketing and Startup world.
]]>A computer is the boon of technology! Computers are used all over, be it homes, corporate offices, schools, colleges, hotels, hospitals, salons, and malls. Generally used for educational, residential, commercial and entertainment propose and helps us to know everything around the globe.
By computer classified Ads in newspapers, you can grab the market attention towards new upgrades. Newspapers being reliable and economic medium can help advertisers in more than one way. It’s recommended to publish computer Ads to increase the productivity. Through Buymediaspace you will be able to avail maximum media options at best prices and offers.
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]]>The post Book Business Newspaper Advertisement across India on BuyMediaSpace appeared first on Latest stories from Media, Advertising, Marketing and Startup world.
]]>Business advertisement in the newspaper is a platform to seek public attention to dealer requirement, franchise opportunities, business proposals, business offers, and sales promotions. Newspapers distributed to different masses to reach large audiences will help the business to win the interest of prospective consumers. With Buymediaspace, you can place your ad in any newspapers of India through our online portal.
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]]>The post Book Property Advertisement in Newspapers Across India through BuyMediaSpace appeared first on Latest stories from Media, Advertising, Marketing and Startup world.
]]>Property ads relate to purchase, sale and rent sites, homes, individual/ commercial apartments, and flats. Owners, brokers and real-estate dealers look forward to advertising in such category to reach the property investors. Property Ads in newspapers are also used to publish residential and commercial areas for rent. Now you can book your property Ads instantly at www.buymediaspace.com
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]]>The post Book Entertainment Ads in Newspaper through BuyMediaSpace appeared first on Latest stories from Media, Advertising, Marketing and Startup world.
]]>Entertainment is all about an act that amuses people and gives pleasure and delight. Entertainment includes any sort of activity that diverts the minds of viewers and attains their complete attention. Basically, entertainment consists of the performance of plays, films, concerts, award functions, cultural programs, amusement parks and exhibitions.
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]]>The post Book Education Advertisement in Newspaper on BuyMediaSpace appeared first on Latest stories from Media, Advertising, Marketing and Startup world.
]]>Education is not the preparation for life; education is life itself. It helps a lot in lessening the challenges of life. Knowledge gained throughout the education period develops confidence and helps to build the personality of a person.
With both the Government and the private sector stepping up to invest in the Indian education sector, the number of schools and colleges have seen an uptrend over the past few years. Government’s initiative to increase awareness among all sections of the society has played a major role in promoting higher education among the youth.
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