ROI Mantra is the name which got selected to promote the brand in both online and offline modes and also create brand presence through creative campaigns and advertisements. The agency has already started off the process through their campaigns in order to promote the brand’s product.

Sajjan Kumar, managing director Nikon India has expressed his views on the alliance. He said: “Choosing a marketing partner is always a critical decision, and more so when you have a series of plans to put forward. After multiple discussions, we believe we have succeeded in finding the right team. Thus far, we are happy with the efforts displayed by ROI Mantra and look forward to a mutually beneficial alliance.”

Speaking on the association, Mukul Gupta, CMO, ROI Mantra, said, “We are thrilled and deeply honored by Nikon India’s trust in us, and are all geared up to go above and beyond to position and sustain the brand as an undisputed leader in the domain. While we have consistently demonstrated our capabilities representing eminent brands of national and international repute, Nikon India certainly presents us with a myriad of new opportunities to widen our horizons.”

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