The corona pandemic has affected every industry and the most affected was the travel and hospitality sector. People were restricted from traveling and staying anywhere other than their homes. The heightened health consciousness among the people is also another reason for the industry’s downfall.

OYO is the third most valued Indian startup after Paytm, an online payment service and Byju’s, an educational startup. Ritesh Agarwal, CEO of OYO has already said in his statement that their revenue dropped to 60% during March when the lockdown began.

Other than OYO several other hospitality chains like Indian Hotels Co, Lemon Tree, and Chalet Hotels have also witnessed a considerable loss in these critical times. Indian Hotels has suffered a 50% loss in their net worth, whereas Lemon Tree and Chalet Hotels have seen a 64% and 63% drop in their values respectively.

“We took into account the post COVID scenario and have adjusted the valuation of some of the businesses. Hospitality, it’s a no brainer, is one of the highly impacted sectors. Airbnb has downgraded its valuation and we have taken a conservative in-line approach of reducing the valuation in terms of the nearest comparable data,” said Anas Rahman Junaid, Chief Researcher and MD of Hurran Report India.

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Unilever’s hygiene goods like sanitizers and disinfectants are used to keep the hotels and the rooms clean and free from germs. In this terror times, OYO has initialized this plan to make their hotel stays safe and effective.

The plan includes minimal contact, enhanced credibility toppings, and constant cleansing of the areas. The guests will be given a hygiene kit and staff will also be provided with cleaning supplies. The Unilever brands include Lifebuoy, Domex, Sunlight, and Cif. While booking the rooms, the pages will display the hygiene protocols used.

Further to make their guests experience a much safer stay, they have new protocols to match the “new normal”. Sanitized common areas, hygiene products for guests, deep cleaning and disinfecting high touch zones, restricted housekeeping activities, perfect cleansing of linens and laundry, and in-room dining are their new changes in maintaining good and safe service.

Ritesh Agarwal, the Founder, and group CEO, OYO adds, “As the world begins to travel again, we must all collectively ensure that health and safety remain the absolute priority. The scientific expertise of Unilever and assurance of their brands Lifebuoy, Domex, Sunlight, and Cif are second to none and we are confident that our guests will have a quality and stress-free experience with ‘OYO Sanitised Stays’ with Unilever’s leading home and personal hygiene products. We’re pleased that by partnering with Unilever and providing their trusted products, we can help customers, as well as our staff, stay as safe as possible. With our committed asset owners, we are ready to host consumers across the world and we promise to give our customers the confidence to enjoy the OYO experience as we help drive higher standards in hygiene”

Sanjiv Mehta, Chairman and Managing Director of Hindustan Unilever said, “With Hindustan Unilever’s long history in India, we are determined to do our part to protect lives and livelihoods and are glad to have found a strong partner in OYO who shares this vision. Through this partnership, Unilever is pleased to be able to help, through our known and trusted home and personal hygiene brands and education on correct use. We remain committed to improving the health and wellbeing of millions across the globe, and keeping our communities safe during these times.”

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Brought into the paper by Oyo’s in-house brand team, the campaign has been running successfully across the brand’s social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and OTT.

The video captures the instances of the new normal way of living. The film shows a tea vendor struggling to open the shutter of his little shop after months of lockdown. Following this, a young passerby takes a minute out of his own schedule to help the old shopkeeper lift the shutter once again. Through the film runs a campaign safety precautions practiced by both the protagonists have been given the prime importance.

Oyo claims that the campaign is been aimed at building trust as it goes onto highlight Oyo’s ‘Sanitised Stays’ initiative, under which the hotel chain has taken several precautionary measures to maintain the highest standard of hygiene, cleanliness, and minimal-touch standard operating procedures to welcome guests back safely.

Living responsibly, maintaining adequate distance, offering safe, sanitized experiences is par for the course today, Mayur Hola, head of global brand – Oyo Hotels & Homes, said. “It is the responsibility of each individual and business to help each other during such times. We wanted to be optimistic about our messaging. We are all nirbhar (dependent) on each other to be atmanirbhar (independent). It is only through this that India will rise again,” he added.

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