Tata Sky Binge will benefit from this partnership as India’s top TV shows from Viacom18 and Voot Originals will be added to its list along with the most-loved cartoon characters from Indian and International shows. Tata Sky Binge already offers a host of entertainment options from India’s top OTT platforms, such as Amazon Prime Video, Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now and ShemarooMe for bringing the benefits of catch-up and premium OTT content on television.

With VOOT Select, Tata Sky Binge users can access a host of exciting content, including many Voot Originals like Asur, Marzi, Raiker Case, Illegal, etc. Blockbuster movies and on-demand content of popular shows from Colors (Hindi), MTV, Nickelodeon, Colors Kannada, Colors Marathi, Colors Bangla, Colors Super, and Colors Gujarati. Added to the list are renowned international shows, such as Shark Tank S11, Why Women Kill, The Good Wife, The Affair, and The Twilight Zone among others will also be featured on the platform.

The addition of VOOT Select and VOOT Kids to the existing vast offering of content on Tata Sky Binge will enable Binge users to access path-breaking originals, exclusive international content, cult blockbuster movies in multiple languages and a versatile collection of thousands of videos, e-books, quizzes and audio stories for children with an aim to aid holistic development of their mental, emotional and social facilities.

Giving a fillip to consumer satisfaction quotient the partnership will reconceptualize the way content is consumed on television in the age of connected devices and will help cater to a wide set of underserved audiences.

Commenting on the partnership, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky, said, “Keeping customer requirements at the forefront, we have continued to expand the library for Tata Sky Binge with OTT apps that offer the most popular and relatable content for the entire family. In the current environment when children are facing a dearth of entertainment options, adding VOOT Kids will enhance the entertainment experience for kids with a balanced library of fun and learning content. Further, with Voot Select, we will open the doors to Viacom18’s exciting library of movies and top Indian TV shows – all available 24 hours before TV.”

Commenting on the partnership, Gourav Rakshit, COO at Viacom18 Digital Ventures said, “At VOOT, we believe in building a versatile and immersive digital ecosystem that will add value to our users with path-breaking and diverse content experiences. With an increase in demand for content consumption, be it entertainment through VOOT Select or fun learning through VOOT Kids, this promising collaboration with Tata Sky Binge will help us cater and reach out to a larger audience base. We are delighted to partner with a like-minded brand that resonates with our ideologies and will help us make content viewing an enriching and engaging experience for all our viewers.”

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The agency will also be responsible to handle the brand’s content marketing, ORM, influencer outreach programs as well as media planning and buying to make sure of its digital and social media presence 

Anurag Kumar, chief communications officer, Tata Sky, said, “Chimp&z has been handling the social media portfolio of Tata Sky for four years now and their ideas and overall clarity about brand positioning has been impressive. Their lateral approach towards brand building for Tata Sky Binge and the concept presented thus convinced us of the partnership. With this shared vision and enthusiasm, we aim to up the game and heighten engagement for Tata Sky Binge.”

Lavinn Rajpal and Angad Singh Manchanda, founders, Chimp&z, said, “A new category of service making its way is the aggregators of multiple OTT players with the aim of being the sole intermediary platform. Establishing it (Tata Sky Binge) as a separate entity from its parent brand on social media platforms was a well-researched strategic move. The content created for Binge will be more young, cool, smart, and witty.”

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As per the deal, TATA Sky Binge+ will let its subscribers get access to ZEE5’s content, which has a time span of more than 125,000 hours and are available in a list of 12 languages – English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi. This offering to the viewers will be in addition to what was already available in the platform which includes multi-lingual films, original dramas, international movies, and reality shows from India’s top-rated  OTT platforms. As per Tata Sky, Tata Sky Binge+ comes with a lot of advanced features that enable viewers, to enjoy shows, movies, music, and also games on their laptop, tablet, mobile phone or watch it directly on their TV with its in-built Chromecast.

Tata Sky spokesperson said, “OTT apps are gaining ground as a popular medium of content consumption. Considering the stupendous response we have received from the viewers for the fully integrated Tata Sky Binge+ set-top box, we are now strengthening this offering further by bringing onboard ZEE5’s unmatched content library that will further elevate the content viewing experience for our subscribers,” 

He added: “We are confident that the Tata Sky Binge+ Smart set-top box will offer a seamless experience of live TV channels and apps such as ZEE5, making it a winning proposition for our customers.”

A ZEE5 spokesperson stated: “ZEE5 is continuously working towards offering bespoke content for diverse consumer taste clusters across India. As part of this journey, partnering with Tata Sky reinforces our commitment to democratize content by truly providing a Super-app experience for consumers anytime, anywhere.”

“We are happy to extend our partnership with Tata Sky on their new initiative Tata Sky Binge+ Smart set-top box. We are certain that with Tata Sky’s reach and ZEE5’s extensive library of content across languages, we will be able to provide consumers with an enriching and engaging content viewing experience,” ZEE5 spokesperson added.

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