Tanishq Launches An Ode To The Vighnahartas In Our lives

Tanishq, one of India’s leading Jewelry brands has now launched a campaign for Ganesh Chaturthi. The commercial serves as an ode to the people who helped us during this pandemic. Tanishq has launched a special Vighnaharta pendent for this festive season which is showcased in the commercial.

The one minute fifteen seconds commercial is conceptualized by Lowes Lintas and directed by Deepak Thomas, Lucifer Circus Productions. The advertisement shows three senior citizens discussing what they get as a gift for the girl who helped them during these tough times and ends up giving her a Vighnaharta pendent. The commercial is layered with a beautiful voice that explains the bond between Lord Ganesh and the people.

“This Ganesh Chaturthi, we choose to focus on the Vighnaharthas in our lives. They say god comes in many forms and more often in the form of a man. This catastrophe has seen the resurgence of humanity as a force. People came together to fight the multitude of challenges this pandemic & lockdown posed, new relationships of care and concern were forged, in small yet significant ways people reached out to help within their community, neighborhood, & country at large. This film is a tribute to all those Vighnaharthas in our lives. This moment also inspired our team of designers to craft a collection of Ganesha pendants as a prayer to the Remover of Obstacles,” says Ranjani Krishnaswamy, General Manager, Marketing, Tanishq, Titan Company Limited.

Puneet Kapoor – Regional Creative Officer, South, Lowe Lintas said “The film celebrates compassion, care, kindness and grace that we see all around us with the many people who channelize the divine aspect of Vighnaharta in our lives. This story is of one such Vighnaharta told in a very interesting way that nudges us to notice such beautiful people around us, and express our appreciation and gratitude towards them. Borrowing from that very spirit, a great appreciation for the collaboration between Team Lowe Bangalore and Lucifer Circus.”