TATA Sky Celebrates Their 14th Anniversary With Its Customers

TATA Sky, India’s leading broadcast satellite service is celebrating its 14th anniversary today. On that note, the company has released a #14yearsofjingalala video thanking their customers for being with them.

The commercial shows TATA’s loyal customers from various walks of life whose trust and belief in the brand made them improve and develop as a venture in the nation. The customers’ wish the brand and share their memories and anecdotes in this two-minute video produced by Chimp&z Inc. The ad also has some of the celebrities wishing TATA on their accomplishments on this big day.

“Our history of putting the customer first is evident through our network of long-term customers, many of which have been with us for over ten years. This anniversary, we wanted to relive the connections we have forged with our consumers through genuine and authentic testimonials that gave an overview of their journey with us. The responses received not only makes for a joyful and encouraging video but also makes us take comfort in the fact that we have made a positive difference to their lives and earned their loyalty for life,” said Anurag Kumar, Chief Communication Officer of TATA.

“We went by the thought that a significant milestone like the 14th anniversary of Tata Sky needed to be upheld with a campaign that brought out the real essence of the brand. And what better way to do that than to reach out to those people who have experienced the service and quality of the product first hand. The #14YearsOfJingalala campaign video is like beautiful memorabilia to be cherished. The people featured in the video are not only consumers but brand custodians and have been endorsing the brand in their own little way,” said Angad Singh Manchanda, CEO, and Co-founder of Chimp&z Inc on the success of the campaign.