The Market Value Of Zerodha Rises During The Lockdown

Zerodha, an online financial service and brokerage platform, has seen tremendous growth in its business post lockdown. They are experiencing a 100% month on month growth in this short period and that too without any marketing techniques.

Founded in 2017 by Nikhil and Nithin Kamath, a sibling duo, the company focuses on shares, commodities trading, bonds, and mutual funds. From then on the company operated with zero investment in its advertising and marketing. They believe that making their user experience better is the cause of their growth without advertisements.

This pandemic has made people move to online and mobile transactions due to work from home and no contact crisis. With millennials entering the market and investing in various platforms, their business is booming in the current situation. Apart from this, they are also taking initiatives to educate their new investors who are looking for alternatives.

They are now investing in educational platforms like Varsity as that would benefit for a long time. “We have had over 8 million page views and around 9 lakhs app installs since March 23, 2020, and the user-submitted queries have crossed 8,000,” said Karthik Rangappa, Head of Varsity at Zerodha. They are also looking to create a long term certificate quality program soon at Varsity.

The company when asked about its future plan, they say they will be investing in a number of products and create a platform that could create differentiated products for their users.