Titan Takes A Step To Make India Ticking

The COVID-19 pandemic has affected all our lives to a great extent. We couldn’t step out of the house, we were restricted to even travel to nearby places. This had a much bigger impact on the lives of roadside vendors, salesmen, and local retail shop owners. They suffered a great revenue loss in the past months.

On that note, Titan has launched a new campaign #LetsGetIndiaTicking as India’s unlocks itself from this lockdown. The ad shows how every purchase helps India get back to its feet. The one-minute commercial has been conceptualized by Lowe Lintas, Bangalore.

The advertisement starts with a mother and her kid visiting a Titan showroom where the kid purchases her own birthday gift under the safe transaction. It also shows a series of shops opening up and functioning as we return to “new normal” scenarios. Titan’s iconic soundtrack is made with the sounds of various properties that are used in shops and billings to show that the economy is in progress. It ends with a note that “Every time we buy something, we get India ticking.”

“Many economists have spoken of the need to revive the demand side of the economy. This is where we felt our vast repertoire of experience in brand communication can serve a larger purpose #LetsGetIndiaTicking is the germination of that seed of an idea, which we hope transpires into a movement and a clarion call to revive livelihoods and the economy,” says Suparna Mitra, CEO of Titan Company Limited.

Commenting on the campaign, Virat Tandon, Group CEO, MullenLowe Lintas, said: “The intricate connections between moving parts create a symbolism between the country’s top watch brand and the economy. Our Bangalore team was quick to both discover this link and weave it in with Titan’s iconic signature music, to create a symphony.”