Zee5 targets urban , rurban and youth with new brand campaign

ZEE5 an Indian video-on-demand service run by Essel Group via its subsidiary Zee Media Corporation Limited has launched a new brand campaign ‘Atrangi Dekho. Atrangi Raho’The campaign is mainly created for its ZEE5 premium offerings and it puts an emphasis on variety and vibrant contents.

The campaign will connect with its viewers on TV and other digital platforms. It brings into the screen the feelings and choices of today’s OTT consumers.

The campaign has a specific target segment and that is the youth of the nation, it has been exclusively designed for Urban, Rurban, and Youth which makes the campaign boast of its vibrant content which is relevant and relatable to the youth of the nation and also a variety of contents,  keeping in mind that youth discard anything monotonous

The campaign has been brought to shape by What’s Your Problem which brings to light that in such times when creativity is all around and people can express their ideas and thoughts, viewers have easy access to a world, where there is an easy flow of creativity and which is reflected in the variety of contents that are available.