10 Clever & Creative Bus Stop Advertisements
Bus shelters are a wonderful medium for advertising, but it takes a lot of creativity to make the best of it. Bus shelter ads also known as “transit shelter displays” are highly effective, sometimes more so than larger hoardings, claims research sponsored by Right Angle Media. Moreover, some areas do not have billboards as an advertising option, so transit shelter advertising will often be an excellent alternative to larger billboards.
In addition to this, they are always on as they work for you 24 hours a day, 7 days a week. Bus shelter advertising also offers great visibility – drivers, pedestrians and bus riders all see your ads. Moreover, a lot of people are going to see it more than once, because people usually pass the same location everyday while driving to work and then back home. Another really important benefit is the ability to make precise geographic targeting. If you do business locally and want to target local consumers, there’s probably no better advertising vehicle.
On the other hand, plain bus stop advertising cannot get consumer’s attention effectively because of one-way communication. Usually, people are bored to death waiting for a bus, so everyone would thank an advertiser for giving a little game to play, and eventually maybe even buy the product later. Here are 40 of the world’s most creative bus stop ads that managed to do that.
1. Real Hip Hop: Black Power
“Black music all the way.” Cannes Lions Outdoor finalist. (Advertising Agency: Dentsu, São Paulo, Brazil)
2. Guarana Antarctica: Net
Actual size goal posts were placed in bus shelters around Sao Paulo for the Soccer World Cup (Art Directors: Marcelo Maia, Bruno Brasil, Rodrigo Rodrigues)
3. Christopher & Dana Reeve Foundation: Wheelchair
Advertising Agency: BBDO New York, USA
4. Apple Macbook Air: Swing
Credits: Bruno Taylor
5. Treasury Casino: Let The Good Times Roll
7563 dice were painstakingly set into the face of Treasury Casino’s bus shelter sign. (Advertising Agency: Treasury Casino)
6. Livegreen Toronto: Switch
Hello, have you heard about livegreentoronto.ca?” (Advertising Agency: Agency59, Toronto, Canada)
7. Etv: Football World Cup
Bus stop ad promoting local TV channel live coverage of world cup 2006.
8. 3M Security Glass
Break it and you can take $3 million in cash! The true is, that there were actually only $500 put on the top of the fake bills, and people were only allowed to use their feet to break it. In case, someone actually break it – there was a guard to assure that nobody kept the fake money from the glass.
9. Poster That Responds To People Looking At It
“It happens when nobody is watching” (Advertising Agency: Jung von Matt, Hamburg, Germany)
10. The Dignity Project
The Salvation Army in Canada has created a series of bus stop ads featuring homeless people reaching out for necessities as part of The Dignity Project, which is attempting to restore hope and dignity for the less fortunate.
