5 Rules of Effective Billboard Advertising

They don’t give you much time to make an impression, so make it crisp!

Don’t know you have observed it or not, but now your consumers are no longer looking at the billboards the way they did 15-20 years ago. No doubt, billboards are still considered as one of the most premium advertising spaces, but the consumers now, are more and more engrossed in their smartphones and gadgets. The eyes of your consumers are down, not up, for much of their lives.

However, this doesn’t discount the advantages of billboard advertising, nor calls for skipping billboard advertising from your marketing campaigns. Billboards still stand as the backbone of any mass advertising crusade. These are everywhere on the roads, creating mass brand awareness and making powerful branding impact.

With Out-Of-Home Advertising becoming increasingly competitive and digital advertising becoming the choice of advertising, it’s highly important to know how to make your billboard ad count and create a lasting impression in consumer’s mind.

1.6 words or Less

Considering consumers are mostly on the move when they read billboard ads, they don’t have a lot of time to read long text contents. As per industry norms, five-six words are enough to get the ad message across. Although advertisers can push this to a few more words, depending on the length and ease of reading. But as a thumb rule, less is more in Billboard ads! Concision is tough, but long texts and more content will not get read and eventually waste all the efforts and money.

2. Get noticed but don’t be a distraction!

Billboard ads are mostly aimed at car drivers, motorists, cyclists, pedestrians or who so ever is on the roads. As advertisers have just a few seconds to get their message delivered, this marks the importance of short, crisp and attractive ad content. It creates a dilemma for the advertiser, as the billboards must get noticed, the content should be attractive and at the same time, it should not cause any accidents on the road.

3. More is good

Every billboard has a score or rating, showing a score between 1 to 100, called Gross Ratings Points. GRP is estimated by multiplying expected audience reach with the frequency of the ad placed. This score is based on the traffic, visibility, location and size of the billboard. If the rating is 60, it suggests that at least 60% of the population in the area would see your billboard ad at least once a day.

If the advertisers have only one billboard, the exposure chances are obviously less as compared to the campaign with ads on four or five billboards.

4. Don’t say, show it

A plane falt billboard it standard, but it doesn’t have to be a norm to be followed. In order to stand out from the crowd, you need to be creative with the billboard ideas. You can go for 3D billboards, or have moving parts in the billboards, or add steam or smell in your fast food billboard ad as ‘Donatos’ did, or maybe a digital billboard. The sky is the limit when talking about innovation and creativity.

The larger the size the greater the chances of innovation, and this goes well with Billboard advertisements. It renders an opportunity to do something eye-catching and memorable, so why not go for it! Maybe it gets so famous that, it can create additional press, for free.

5.Not for direct response

We are sure, you must have come across, some truly awful billboards ads, covered with phone numbers and website addresses from top to bottom. And there is no doubt that 99 % of the people who actually saw them have not called or visited their website.

Billboards are not ideal for direct response and quick messages. It very well lifts the overall marketing campaign, but can not be used for personal interaction.

How can we help you with Billboard Advertising?

BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We are a renowned name in  Billboard Advertising agencies in Bangalore. We understand the importance of Branding and advertising very well & provide you with creative tailor-made solutions on Billboard Advertising in Bangalore, helping you present your best self to the potential customers and building an edge against your competitors.

So with all, that’s said, why not create an impressive market presence with Billboard Advertising in Bangalore. For more inputs and best quotations on Billboard Advertising;

Mail us: support@buymediaspace.com

Contact us: 63602 14181

We would love to hear from you!