6 Reasons Why State Bus Advertising Is Your Best Branding Partner?
Buses take up over 90% of public transportation in India, serving as one of the most economical and massive network of transportation which is prefered by all classes of the society. There are over 25 State Bus Services running throughout the nation, amounting to approximately 35,000 buses operating in urban areas itself.
Bus Services are mostly run by state government transport corporations and with the economic liberalisation, many state transport corporations have introduced various facilities such as low-floor buses for the disabled, air-conditioned buses, etc to attract more public to opt for public transport and help decongest the city roads.
So with all, that’s said and considering such massive popularity and tremendous reach of buses in India, What can be a better medium than Bus Branding to advertise your brand when you want to reach the maximum consumers?
Here we have listed 6 reasons why bus advertising is your best branding partner;
1.Can not be ignored!
Unlike television or radio advertisements, the adverts placed on Buses can not be turned off and thus can not be ignored. Here the brands are not depending on the public to purchase or peruse a type of print media or turn on their radio or TV to hear or see the ad, the Brand is moving everywhere on the roads, making it highly unmissable.
2.Geographical Targeting
With inter-state or inter-city Bus Branding, companies can easily reach surrounding tier-2 and tier-3 cities along with the major city consumers. State Bus advertising also provides the opportunity to geographically target the audiences. Brands can advertise on specific bus routes to ensure that the ads reach the targeted locations.
3.Bus Advertising provides blanket Coverage to the Brand
Buses are on the move 24*7! Thus the ads placed on the buses are always active. Moreover owing to its giant size and popularity, the ads placed on the buses grabs the attention of one all moving on the roads, be it the motorists, individuals driving the cars or the pedestrians walking on the roads, irrespective of their social or economic status, thus providing blanket coverage to the brand.
4.Constant Reinforcement
Buses are running on the same routes every single day, thus the ads placed on buses attract the commuters repeatedly, who are travelling on that route or location. Also with inside bus advertising, advertisers can easily reach the daily commuters, leading to constant brand reinforcement. So the next time they think of buying something, your brand is the first thing that strikes their mind.
5.Easy Segmenting and Targeting of Audiences:
State bus corporations provide different bus services like non-Ac buses which are the most cost-effective ones, AC Buses and Volvo buses. These bus services are differentiated according to their fares and facilities like seating and air-conditioning. This allows an advertiser the opportunity to segment inside bus ads to suit the socio-economic standing of the passengers within the buses.
6.Cost-Effective
Bus advertising lasts for months and reaches out to a larger group of consumers, making it the most cost-effective mode of OOH advertising.
How can we help you with Bus Branding?
BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We are a renowned name in Bus Branding agencies in India. We understand the importance of Branding and advertising very well & provide you with creative tailor-made solutions on Bus Advertising in India, helping you present your best self to the potential customers and building an edge against your competitors.
So with all, that’s said, why not create an impressive market presence with Bus Advertising in India. For more inputs and best quotations on Bus Advertising;
Mail us: support@buymediaspace.com
Contact us: 63602 14181
We would love to hear from you!
