65% Of The Indian Consumers Spend More Time Following COVID-19 News

Omnicom Media Group (OMG), a leading global media network, has conducted research on the consumption of media by the people during this lockdown. The report “COVID-19: The Impact on Media Consumption of Indians’ has shed some spotlight on the sectors which interest the Indians.

It has been found that around 65% of the people are constantly hooked with the news related to the pandemic. Movies and comedy videos are also watched by the majority of Indians to keep themselves entertained in this lockdown. Cooking shows are also on the top list as people are now experimenting with new dishes daily in their homes.

In the TV category, the reruns of popular mythological shows are also gaining the viewer’s responses. It has also been noted that Indians spend most of their time on OTT platforms. These platforms are now offering more content in every genre to cater to the needs of the people and keep them engaged.

Indians also spend around an hour listening to music and playing online games to kill time. YouTube has become a hub for people seeking educational, comedy, music, and other video content.

From this report, it has been evident that Indians have turned their attention solely into digital platforms due to these restrictions to step out.