What is the cost to Advertise on Billboard in India?

Imagine you’re cruising on the highways, pretending to be focused around your driving, blasting some nostalgic hit as loud as it gets. It will take some genuine interruption to steal your attention. All of a sudden there it is an irresistible, overwhelmingly cheesy pizza, the size of your car. You suddenly realise that you are starving. (But are you actually starving?). And the very next moment you’re searching for that pizza store nearby! You truly need to get your hands on that pizza now. Well, Ladies and gentlemen, that’s the power and intensity of a brilliant Billboard Advert.

With the advent of digital age, you may underestimate Billboard Advertising, as it only makes up around 7% of the total ad spending pie. But while radio, print, and television ads have declined in prominence, Billboards are enjoying consecutive growth, with approximately 30-40% increase in ad spend since 2010. And by 2021, billboards are expected to grow to a $30 Billion industry.

Location of the billboard:

The cost of billboard heavily depends on the location of the billboard and the segment of audience, billboard is capturing. For instance, any billboard situated in MG road of Bangalore will be more expensive from that situated in Kanakpura Road. Because the billboard situated in MG Road will let your brand capture the high-income segment of the consumers. Plus the visibility in MG Road will be very high, as the place is live 24*7, and so does your billboard.

Size of billboard

The cost of a billboard is directly correlated with that of its size; the larger the billboard, the higher is going to be the cost. Having a large Billboard will always be more attractive as it allows the audience to grasp the message or advertisement more clearly.

 Printing and Mounting Costs

The cost of Billboard also includes the printing and mounting cost for the same. Together with a monthly fee to the media owner, the advertiser is also charged a printing a mounting cost for the billboard ad. This cost directly depends on the material you choose for printing your advertisement and the size of your billboard. There a variety of ad material such as China flex which is the cheapest quality available in the market and star flex which is considered as the most premium one. The fabric material is also available for printing ads.

Duration of campaign

Duration of Billboard advertising campaign is the key criteria in computing the cost of a billboard advertisement. Usually, the first thing that strikes one’s mind with respect to the cost of a billboard and its duration, is the longer the duration of the billboard campaign, the higher the cost of the ad. But that’s not completely true. In fact incase of billboard advertisement the longer the campaign the more discounts you can fetch and hence the more cost-effective will be your campaign.

How can we help you with Billboard Advertising?

BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We are a renowned name in Billboard Advertising agencies in Bangalore. We understand the importance of Branding and advertising very well & provide you with creative tailor-made solutions on Billboard Advertising in Bangalore, helping you present your best self to the potential customers and building an edge against your competitors.

So with all, that’s said, why not create an impressive market presence with Billboard Advertising in Bangalore. For more inputs and best quotations on Billboard Advertising;

Mail us: support@buymediaspace.com

Contact us: 63602 14181

We would love to hear from you!