Cinema Advertising Makes it Big at the Box Office!
Ours is a Cinema loving nation! Cricket and Bollywood are undoubtedly the maximum crowd pullers in our country. Then what can be a better way of promoting a brand to a captive mass audience, that can ensure that your message reaches all?
Well, Cinema Advertising is the answer!
Cinema advertising brings the brand to the audience when they are a most receptacle to the adverts with the latest blockbuster so that your message gets the best attention it deserves.
Top 3 Advantages of Cinema Advertising that makes it the best marketing media of modern age:
1. Highest Engagement Score: Cinema Advertising has the highest engagement score with the least advert avoidance score. This bodes well, as there is nothing else to do while sitting in the cinema hall and the ads are unavoidably seen by a large audience. It gives a 360-degree advertising and Brand promotion environment that is uncluttered and finds the audience in a relaxed and receptive frame of mind, immaculate for creating a greater impact.
2. Target Audience: In Theatre Advertising not also renders the brands an opportunity to pick and choose their audience, based on the area the theatre is located, cinema genre, its language, show timings, and so forth. This makes Cinema Screen Advertising most viable for the advertisers searching for sieving through the bigger crowd to concentrate on that niche target that they wish to address.
3. The Audience is yours: Cinema Ads are played in a darker environment, where the concentration of the audience is high. And with minimal disturbances, plus nothing else to do the audience in the movie hall is completely yours. The ads played here can not be ignored and ensures that your message reaches all. Moreover, Cinema ads use audio-visuals and motion pictures which are believed to have greater engagement and hence higher recall rate in the audience.
Cost of Cinema Advertising in India:
The rates of Cinema advertising are usually decided considering the duration of advertisement (per second). And with the rates of cinema advertising varying from city to city and theatre to theatre, we have listed below the most important factors which determine the cost of Cinema Advertising in India.
1. Movie type: The cost of screening your ad with the latest Blockbusters is always expensive with that with the movie released last week. Now if you are confused as to how it is determined before the release of a movie that it is a blockbuster or a mega-blockbuster than let us tell you that this assumption depends on the star cast and the movie promotions goin on. The more likely the people are expected to view a particular movie, the higher will be the prices for advertising with the same.
2. Cinema Hall type: Advertising in Single screen is always cheaper than that in a multiplex. But in metro cities it is always preferable to advertise in multiplexes as they grab more crowd and thus more audience for your advert. Plus the rates also vary based on the type of multiplex you opt for, such as Inox, PVR, Carnival, Rockline etc.
3. Audi Capacity: The rates of advertising in Cinema depends greatly on the capacity of Audi you select. The higher the capacity of the auditorium the higher will be the ad rates.
You may consider here that placing ads on more of small auditoriums will be beneficial than doing it on a large Audi. But you are mistaken here! Whenever a new movie is released, it is always released on a larger Audi, and with the passage of time when the audience for the same reduces, it gets shifted to the smaller auditoriums, and thus receives very less viewership. While the larger Audis are always full and screen latest movies. So, in reality, the ads placed on larger Audis are more beneficial than the smaller Audis and are thus most recommended.
4.Audi Class: We already discussed that Cinema Advertising helps in segregating the audience and focusing on the target groups relevant to the respective brands. With the adverts placed in Gold class, brands can easily reach the high-income individuals who are mostly the premium consumers of expensive brands. Thus the advertisements placed in Gold or premium class of Audi are more expensive than those placed in regular halls.
5.Ad Slots: You might have noticed that there are specific time slots where the advertisements are played during the movie i.e. first- before the movie begins and second- during the interval. But there are certain premium slots which receives the maximum views, such as the last ad slots before the movie begins is considered to be the most effective one and hence it costs more. Also in line are the first ad and the last ad during the interval, which receive the most engagement and thus are costed accordingly.
6.Duration: Duration of the advert is something that can not be ignored while determining the cost of Cinema advertising. The longer the duration of ad, the higher will be the cost for the same. Usually, an advert duration of 10 seconds is preferable while it may vary from 10-30 seconds too. But it is always advisable to keep the ad duration range somewhere between 10-20 seconds only, as a longer ad may reduce the interest of the audience and your message gets ignored.
7.Ad Type: There are various types of ads that we see during a movie, be it a video ad, a slide ad or Animation pictures. The prices of advertising also depend on the ad type of advert we choose. Slides are always cheaper than the video and animation, plus they need censor certificates too, but still, video and animation ads are always considered better performing than the slide ads.
How can BuyMediaSpace help you with Cinema Advertising:
BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We understand the importance of Branding and advertising very well & provide you with creative tailor-made solutions for Cinema Advertising in India, helping you present your best self.
For any input on Cinema Advertising services in India;
Mail us: support@buymediaspace.com
Contact us: 63602 14181
We would love to hear from you!
