Show must Go on… Kotak brings contactless KYC

Kotak Mahindra an Indian private sector bank headquartered in Mumbai, Maharashtra, India has come up with a brand new campaign of Zero contact KYC for savings account  . The campaign is promoted by Bollywood Actor Ranveer Singh with a video which very clearly shows how KYC for Banks Account is possible without any contact and can be done easily at homes comfort .

The campaign is more relevant and appropriate at this hard times when organisations and government all around is promoting digitization in work and also contactless in every sphere of life .

The campaign forms a part of the company’s initiative to Bank from home which paved the way for Kotak 811, digital savings account. The primary feature of this account is that it enables the customer to avail contactless KYC and other related procedure which stands very true with the banks initiative .

The video has been developed by Cartwheel Creative Consultancy and has been directed by Keroscene Films and is filmed by Ranveer Singh , all done at home, the film includes the entertainer experiencing the Video KYC process rapidly and easily with a bank official and, when done, being invited to the universe of Kotak 811.

With video KYC, we have gone above and beyond – Kotak clients would now be able to open a savings account without venturing out of their home or office and totally keeping away from the requirement for any physical collaboration with the bank. Remaining consistent with the of lockdown, the new campaign was arranged, coordinated and executed altogether from home.

There is an uncanny equal between the two – an assistance that assists millions with banking from home and an advertisement campaign that was conceptualised , executed and carried out at home.” said by Elizabeth Venkataraman, joint president consumer, commercial and wealth marketing, Kotak Mahindra Bank.

In addition to this Ramkrishna Desiraju Founder and creative director Cartwheel Creative Consultancy shed some light on the video  that was made on which he said that the video shows the full procedure how virtual KYC can be made possible sitting at one’s home . The video is a contrast between both the individuals it project a polite bank executive who is doing her job and a superstar who excited to face the camera again . The shots have been very beautifully captured by Ranveer Singh as per the demand of the script . The video has ultimately turned out to informative , expressive at the same time entertaining for the viewers.