Saregama Carvaan campaigns about entertainment for the elderly
The COVID-19 scenario had led to the extension of lockdown in some parts of the country, Saregama has launched a digital campaign. Which talks about the emotional and the physical trauma that elderly people are facing during this hard time of the pandemic .
The campaign has been developed by Saregama’s team, along with their agency partner The Womb, the campaign has been fully made from home during this lockdown.
The lockdown in the nation has impacted each one of us in different ways and the impact has been more visible on the elderly. Even after the pandemic, things will come back to normal for most but the same would not be the case for the elderly as their easy movement will still be restricted. Their routine walks or visiting parks or meeting their group of family friends will be limited, causing a lot of physical and emotional disturbance. Saregama’s latest campaign points out on this aspect and launched its new digital film — Jo Abhi Bahar Nahi Ja Sakte Unke Liye Ghar Le Aaye — Saregama Carvaan.
The campaign speaks about the olden days when parents used to take so much pain for their children to lighten up their mood during the lazy hours of summer vacation, now when the country is in lockdown and our parents are stuck at their homes its high time for the children to put some effort and help these elderly generation get their part of recreation.
The campaign speaks of the needs of music which is of the utmost importance when it comes to the basic form of entertainment in people’s lives. Saregama Carvaan is the best gift for this generation which gets to relive the nostalgia and at the same time helps to break away from the monotony of daily life.
The device comes pre-loaded with 5,000 evergreen songs and is available for home delivery across online platforms and stores.
Saregama India( Formerly known as The Gramophone Company of India Ltd, ) owns the largest music archives in India, one of the biggest in the world.
Saregama has the ownership of nearly 50 percent of all the music ever recorded in India which makes the most authoritative, repository of the country’s musical heritage of the nation. It has also has expanded into other branches of entertainment — publishing, film production, and digital content.
