Coco-Cola launches launches campaign for the heroes of human race

The pandemic has taught people the necessity to be strong and help each other when there are times of crisis and it is more important when human lives are at a stake. Celebrating this ability of human spirit to persevere and to always emerge stronger, Coca-Cola India has released a series of stories which comes through the digital medium in the form of short films and picture posts on its social assets and long-format stories on Coca-Cola India Journey titled ‘Ummeedo Wali Dhoop’, recognizing beacons of hope, countless acts of selflessness, kindness, and courage.

The campaign brings stories of everyday heroes who have gone above and beyond the call of duty to help the community amidst the COVID-19 pandemic. Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and southwest Asia, said, “At a time when the human spirit is being tested like never before, this was our attempt to share an inspiring, optimistic message with people and collectively reaffirm our unshakeable faith in the resilience and power of the human spirit. In equal measure, the campaign is a small expression of our gratitude to all those individuals, who acted as living proof of that resilience, when they went above and beyond what was expected and rose up in aid of their fellow human beings in a time of great need.”

The campaign is named #ToTheHumanRace, which is meant to celebrate the efforts of individuals who have put their cent percent effort and have emerged as real heroes in this time of the pandemic . The company in support of the campaign had released an inspiring film saluting the generosity and courage of the everyday heroes ‘Ummeedo Wali Dhoop’. ‘Ummeedo Wali Dhoop’.

The anthem has been written by Prasoon Joshi, CEO of McCann World group India and Chairman (Asia Pacific). The stories which now released are an extension of the campaign which features ‘heroes’ from across the country and various walks of life.

Talking about one such hero is  Bilal Khan, a 29-year old lawyer from Delhi is ensuring slum dwellers do not go hungry through his ‘Four for All’ initiative in the battle against the COVID-19 pandemic.

Another story is of Chhayarani Sahu, a 57-year-old farmer in Bhadrak district of Odisha has been distributing vegetables from her farm to nearby villages, sharing her abundance with many during the countrywide lockdown. One more story speaks about P Naveenkumar, a 26-year-old social worker from Munsiyari in Tamil Nadu who is doing his bit by distributing food, water and providing other forms of assistance to the street dwellers during the pandemic, through his NGO Atchayam. His work is a great example of starting at the grassroots level and influencing a larger cause.

The campaign so on features a lot of stories of people who have emerged as real-life heroes during this hour of crisis and when people were in need of one another.

Shrenik Dasani, vice president, sparkling category, Coca-Cola India and southwest Asia, said, “At a time when the human spirit is being tested like never before, this was our attempt to share an inspiring, optimistic message with people and collectively reaffirm our unshakeable faith in the resilience and power of the human spirit.
In equal measure, the campaign is a small expression of our gratitude to all those individuals, who acted as living proof of that resilience, when they went above and beyond what was expected and rose up in aid of their fellow human beings in a time of great need.”