Airtel launches new campaign for query resolution

Airtel has come up with a campaign that talks about resolving all the problems faced by customers during the period of lockdown and thereafter. Airtel’s campaign focuses to bring zero complain scenarios from its customers and be their constant support during these hard times.

Bharti Airtel has brought the campaign before the public in order to achieve its target to provide world-class services and no complaints.  Airtel while speaking about the campaign says that it aims to resolve every complains that are brought by their customers and not repeat the same. To fulfill their target Airtel Management Board meets every morning to review customer queries, resolution mechanisms and timelines, and the learnings from customer feedback.

The company is taking this message to customers across India through a bold multi-channel marketing campaign. The campaign launched will run across TV, Digital and Print to communicate the company’s promise to customers. The campaign has been conceived by Dentsu-Taproot, led by Pallavi Chakravarti and the team.

Shashwat Sharma, Chief Marketing Officer, Bharti Airtel, says that consumer centricity has always been at the heart of everything that Airtel does, but during these testing times, the brand has realized that a network provider’s responsibility towards its customers has never been greater.

Sharma also added that Airtel acknowledges that it not only has the responsibility to provide access to high-quality telecom services but also to give answers to all their service related queries by responding and resolving them in a quick and transparent manner.

Airtel in order to achieve its target has taken some very important steps which will ensure of its success in the campaign.

In the last three years, Airtel has invested over Rs 70,000 crores in high-speed network rollouts. Airtel has led the introduction of new technologies such as pre-5G Massive MIMO and Carrier Aggregation. The result is Airtel being consistently rated as India’s top mobile network by multiple experts.

More recently, Airtel became the first mobile operator in India to launch Voice over Wi-Fi to solve the indoor coverage issues faced by its customers. Today, millions of happy customers enjoy seamless indoor coverage over Airtel Vo-Wi-Fi.

For its busy postpaid consumers, Airtel’s launched Platinum Network. This gives its premium users priority in both networks as well as services across their touch-points, so that network and telecom related issues don’t disrupt their hectic schedules.

To help its customers recharge during COVID-19 lockdown, Airtel launched ‘Superhero’ – a first of its kind program that allowed Airtel customers to recharge the prepaid accounts of fellow Airtel customers through Airtel Thanks app. For every recharge, the Super-hero makes a 4% retail commission