Coffee bite brings past alive for father’s day

A meme is a concept or idea that spreads “virally” from one person to another via the Internet. Memes are very significant in social media. They make people laugh, and are often relatable to target audiences. They speak the mind of the audience in general, which leads to people sharing it with their friends, increasing the reach of that particular content and narrative. Knowing the power of memes, Coffy Bite has come up with a Father’s Day campaign this year: #ArgumentsWithDad.

Talking about the idea behind the campaign, Venkatesh Parthasarathy, VP Marketing, Lotte India said, “Father’s Day is an occasion to appreciate our Dads for all the care, guidance, and even the tough love which made us the persons we are today.”

Memes have the power to express the truth that too in a light way. Though targeted to enhance the mood it must be understood that Memes does not usually, serve the purpose, if the reader does not read with a similar set of mind as the maker. It is interesting how Coffy Bite chose Father’s Day to create a meme campaign, tapping into the beautiful father-child relationship.