PUMA Expands Experiential Retail Concept In India

PUMA, the third-largest sportswear manufacturer in the world, today announced the launch of its entirely refurbished stores at Banjara Hills, Hyderabad, and Pacific Mall, New Delhi. Spread over an area of 4200 sq.ft. and 3800 sq.ft. respectively, it seamlessly combines technology, sports, and experiential retail under one roof.

This also marks the launch of the fastest sportswear brand’s first PUMA SELECT shop-in-shops in India to range exclusive global designer collaborations.

Abhishek Ganguly, General Manager, PUMA India, and Southeast Asia, said, “In line with our efforts to continue to enhance customer experience, we are thrilled to launch two completely redesigned stores in India. With health, fitness, and sports becoming a priority for many, we believe Sportswear is poised to grow significantly in the future. Our stores will continue to be a key touchpoint – offering a more interactive and personalized experience. Remodeling key PUMA outlets only reinforce our commitment to engage and serve our customers better. All our stores will prioritize the safety of every visitor and team members. We will strictly follow established guidelines in this regard in our daily operations.”

The remodeled stores feature digitally connected offerings, personalization zones, and futuristic product range the key highlights being:

• PUMA x YOU: In the customization studio, PUMA footwear, apparel and accessories can be customized using embroidery and print according to the taste and preferences of the consumers. The on-demand personalization offers over 100 quirky and fun design options to choose from.

• PUMA SELECT shop-in-shop: This premium product line will feature the brand’s latest global collaborations with streetwear labels and designers like The Hundreds, RHUDE and Charlotte Olympia among others.

• Updated retail concept: With captivating designs, modern look, and feel, the consumer is taken on an intuitive shopping journey. The elevated layout and display focus on the products to ensure they demand attention, stand out, and resonate with the consumer.

• Interactive retail experience: PUMA products are all accessible for the consumers at the touch of a button. The interactive screen allows them to scan through the entire PUMA range virtually and hence not limit their selection to styles or colors available at the store. Thus, allowing them to place an order directly from the warehouse and have it shipped to their home.

All PUMA stores have implemented the required protocols to ensure enhanced hygiene measures and social distancing norms are followed as hygiene and safety are the brand’s biggest priorities.