Kaya Launches New Sensitive Skincare Range Virtually Amidst The Lockdown

The ongoing nation-wide lockdown has made companies opt for more and more virtual and digital options to market their products and services. Keeping up with the trend, Kaya Limited has conducted a first of its kind virtual event, with the aim to introduce its new Sensitive Skincare product range. The event was managed and coordinated by a senior dermatologist at Kaya, Dr Rasna Kapoor, who shared her experiences and knowledge on identifying and treating seven signs of sensitive skin. People in the beauty industry participated in this virtual launch of skincare range and got involved in conversations relating to the myth-busting session and sensitive skincare related concerns.

The revolutionary sensitive skincare range introduced by Kaya consists of 3 products that are beneficial to the skin. Prone to sensitivity, the products act as a soothing agent and intensely hydrate the skin.

The products are as follows:

1. Kaya Gentle Micellar Foaming Cleanser – It is made of Aloe Vera, Cucumber & Rose extracts. Works like a gentle and hydrating cleanser it gives soothing and anti-inflammatory benefits to the skin. Dermatologically tested for Sensitive Skin, this hypoallergenic Micellar Cleanser helps to restore the pH balance and is free from fragrance, paraben and sulphates.
2. Kaya Soothing Light Day Moisturizer with SPF 25 – It is a light textured especially a day cream with SPF 25 which gives intense hydration & moisturization to sensitive skin along with UVA & UVB protection. The moisturizer is hypoallergenic and free from colour, fragrance & sulphates. 96% of consumers felt that this cream helps remove tan, lightens skin and gives a soothing sensation. Enriched with Geranium Robertianum extract, Polyglutamic Acid & Allantoin with 4-star Boots rating, this product can be a saviour all year round!
3. Kaya Intense Hydra Boost Night Serum – It is a potent hypoallergenic night serum that helps to give long-lasting hydration to the skin by making it brighter & moist. It has Rose extract, Hyaluronic acid, Glycerine and is also free from fragrance, paraben and sulphates.

The sensitive skincare range introduced by Kaya is now available at all its Clinics across India, and also in their own e-commerce website shop.kaya.in. The products will also be displayed at other popular e-commerce platforms like Nykaa, Amazon to name a few. The introductory price range starts from Rs. 399.

On the occasion of the launch, Pooja Sahgal, Vice President & Head of Marketing – Kaya Limited said, “Kaya has always thrived upon providing world-class experiential. This inaugural virtual launch event is a testament of our commitment towards adapting to the transition in business requirements and placing the client’s needs at the forefront of everything we do. This is a significant launch for Kaya on leading the category with the new sensitive skincare range. In the early days of the lockdown, Kaya set the bar by converting into a digital centre to address all major skincare and hair care issues with our expert dermatologists across India. Binding creativity with consistency is imperative to keep our consumers on the radar.”