Gaana Partners With Global Streaming Giant Libsyn

Gaana and Liberated Syndication (“Libsyn”), a worldwide leader of podcast hosting and distribution, are now partners. 

The partnership deal is a step towards enabling Indian podcast-lovers to enjoy and have a reach to Libsyn’s content, which consists of a range of audio entertainment for its users, it comes with popular names like The Dave Ramsey Show, WTF with Marc Maron, Hardcore History & The Minimalists among others.

Libsyn came forward to host and publish podcasts way back in 2004 since then it made a never-ending journey and went up to become the biggest name in the world of podcast. It has got the largest network with 69,000 top-class global podcasts and has over 130 million loyal customers across the globe in its record. The platform is all about creating new and unique content for its shows, which it accomplishes with the help of thousands of content creators from across the globe. The team involves content creators from beginners to professional level who put efforts to establish a benchmark with their shows and also build a set of loyal audience who ultimately fulfills the purpose of generating revenue for the platform. It is loaded with facilities such as full-service hosting, generous file storage & transfer policies, world-class tools, service, and support which help them to bring out some of the best and class unique podcasts in the world.

“Shows & Podcasts have the potential to be among the most popular mainstream non-music genres in our country owing to the diversity of the Indian audience. At Gaana, we have been investing steadily in this space with our Podcast Originals and have now taken it up a notch with our partnership with Libsyn that would engage our audience with world-class podcasting content from around the world. This is a landmark in our vision to host the country’s widest and most diverse non-music library by the end of FY ’21.” Prashan Agarwal, CEO – Gaana added.

“This collaboration will make it easy for over 150 million Indian audiences to discover and consume our great podcasts by making our catalog directly available on their favorite music app Gaana,” said Rob Walch, V.P. of Podcaster Relations – Libsyn.

He added, “We are thrilled at the prospect of being able to make our way into playlists of millions of Indian podcast-lovers and look forward to serving them the latest content hosted on our platform.”

Gaana has made a good attempt to come up with shows & podcasts in different languages revolving around 21 categories like comedy, storytelling, devotional, motivational, kids, lifestyle & culture among others not only this the platform has popular podcasts like ‘Umeed by Zakir Khan’, ‘Ansuna Sach by Jai Alani’, ‘Life ki Ranneeti with Rannvijay Singha’ and ‘Confessions with Sunny Leone’ among others. The Brands aims to host the country widest and the most diverse range of original content by the end of the financial year 2021 and all the shows run by the brand are a part behind the brand’s future vision.