Femina.in Strengthens Its Contents During Pandemic

Femina, one of the leading content destinations for Indian women, has strengthened their content portfolios to cater to the needs of their customers. With changing times, the company has also changed and adapted different approaches to make their contents solid.

They cover a wide range of horizons including Fashion, entertainment, fitness, health, food, and beauty. Now, the brand has taken steps to increase solution-based content portfolios to match the needs of the well-informed and multi-tasking women.

The website has about 70 million page views and more than 4 million social media interactions on a monthly basis. “With six decades of driving multiple formats and being part of major and significant content and cultural evolutions, Femina has constantly strived to connect with its audiences across platforms. As a result, the brand has now extended its entity as an omnipresent legacy brand at all the major touch points pertinent to Indian women. In this journey of evolution, we have created a diverse content ecosystem and retained the position as the most trusted destination of content consumption for Indian women,” says Deepak Lamba, the CEO of Femina.

More video contents related to food, fashion, and wellness are updated in the websites. With this pandemic taking a toll on our daily lives, Femina believes that they stand as a constant companion for women throughout this time.