Dettol Partners With PVR Cinemas To Give A Safe Movie Experience

Due to COVID-19 spread, people have adopted a new lifestyle filled with safety measures. With their safety instincts on the peak, people think twice before getting out even to buy any essentials. In order to rise above these situations, business and entertainment ventures are coming up with creative solutions.

Dettol and PVR Cinemas have joined hands to make our movie experience safe and germ-free. In this new initiative, safety and cleaning procedures will be followed in their 175 ventures operating in 70 cities all across India.

Even as the lockdown conditions get progressively eased, the Indian consumers’ concern on germs exposure and desire for protective measures remains very high. As India’s #1 trusted brand for germ protection, Dettol is pleased to partner with PVR for a safe return of the Indian families to a cutting-edge cinema viewing experience. Our aim is to partner meaningfully together with PVR to provide the best in class Dettol germ protection – proven Dettol products to be used in expert vetted protocols so that the consumer is reassured and confident of a safe and hygienic viewing experience,” says Pankaj Duhan, Chief Marketing Officer, Dettol.

PVR will maintain strict rules in maintaining social distancing, the hygienic supply of food, and complete sanitizing of the halls and seats. Face masks, gloves will also be worn by every employee to make safe contact. The places will also be subjected to the ULV sanitization process to coat the area with anti-microbial layers for around thirty days.

“We have spent the last few months brainstorming amongst ourselves and with the world leaders in our industry to come up with the best and safest practices for our customers to return to the movies. Having left no stone unturned in ensuring their well-being across all levels, we are pleased to partner with Dettol to guarantee an even cleaner and safer viewing experience. We are positive that the people would enlist the same trust in us as they have in the past decades of our relationship with them,” said Gautam Dutta, CEO of PVR Cinemas.