Tanishq Brings Into Effect New Phygital Features Across 200+ Stores

With digital and remote buying as an emerging and continuous trend, India’s most trusted jewelry brand Tanishq announce the launch of new phygital features, a tech stack that’ll bridge the gap between bricks and clicks – Video calling, Endless aisle, Virtual jewelry try on, Real-time live assisted chat and Book an appointment powered by augmented reality in more than 200 stores. Tanishq’s omnichannel approach will further be strengthened by these new features. These new features will further strengthen Tanishq’s Omni-channel approach.

Tanishq has also launched a host of technology initiatives to promote contactless selling such as Book an appointment, Video calling, Endless aisle, Virtual jewelry try on, and Live assisted chats which will be helpful for the customers. This will also help the brand to scale up its business across multiple channels.

Speaking on the introduction of virtual features, Arun Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, says “We are leveraging digital to solve for and enhance many aspects of the Tanishq buying experience. So now our customers can browse and even get expert assistance to make an informed purchase decision. The customers now have a choice to visit our stores physically or virtually through video calling from home. The idea behind initiating these virtual features was to enhance and give our customers the same experience that they would get by visiting any of our stores physically. The customers can also shop at our online store, seek live expert assistance through a chat, use our enhanced video calling facility, or experience the look of the jewelry by using advanced virtual try-on technology. Since we also cater to all the jewelry requirements across all communities, there is an option for a video call with an expert from any of the 207 cities where Tanishq stores are located. With all these new possibilities, shopping at Tanishq has become so much more exciting, safe, and a lot more convenient.”