Leo Burnett Becomes Force Motors Branding Consultant

Pune based automobile manufacturer, Force Motors has hired Leo Burnett Worldwide, an international advertising agency for branding and promotional works.

The company has recently launched a new commercial vehicle T1N which could seat around 10-11 people and has been released in both local and global markets as it is designed for all sorts of users. The design specializes in improved engineering structures, safety, and comfort.

“We have designed this platform ground up, with the best technology available around the globe. Our vision for this platform is a global one. We wanted to collaborate with a branding partner who is the best in the world. Leo Burnett’s approach to building our new brand platform and their views on our brand architecture were aligned to our worldview. I am looking forward to creating a world-class brand with the team,” said the Managing Director of Force Motors, Prasana Firodia.

“Force Motors is a company with a great legacy and an eye on the future. The T1N platform is absolutely world-class. Our job is to give it the right platform and position to succeed not just in India but across the global markets. Our approach of understanding cultural inflextion points, using data-led insights, and our understanding of the automobile industry will help us build a successful strategy for this platform. We look forward to creating some magic together,” said Neeraj Sharma, Managing director and Chief Strategy Officer of the South Asian Division of Leo Burnett.