iZooto & Adpushup forays into strategic Partnership
A partnership deal was signed between AdPushup, a leading ad revenue platform and iZooto , both the companies who are in the partnership deal work on a software-as-a-service model, which is better known as (SaaS) , with the aim to provide technology, solutions, and expertise primarily to online publishing and media organizations.
AdPushup is a leading ad revenue optimization platform which assists independent web publishers, media companies and e-commerce platforms to scale up their level of growth, it proves itself to be a specialist in optimizing revenue performance thereby leveraging in-house technology, premium demand partnerships, and proven ad operations expertise.
Talking about iZooto, it works on owned audience marketing platform that helps publishers and retailers to reduce their dependence on walled gardens through the use of push notifications with advanced personalization and automation features. It assists in audience development, engagement, and retention which finally helps publishers to build up their own owned audience.
“As startups, iZooto and AdPushup have had similar journeys, and we’re trying to solve the same problem for the same audience – just with different solutions. Our offerings are very complimentary and I’ve personally known Neel and Vivek for a while. We’re excited to build this strategic partnership and bring our ad optimization platform and iZooto’s owned audience monetization platform together for both our sets of publishers,” said Ankit Oberoi, Founder and CEO of AdPushup.
“Ankit and his team at AdPushup have built a robust ad optimization platform and they have won accolades for the work they are doing for the publisher ecosystem globally. This partnership will allow iZooto to strengthen its relationship with existing enterprise publishing partners and also create opportunities for iZooto in new markets. There are natural synergies between the companies and this partnership will further build on our successes,” added Neel Kothari, CEO of iZooto.
AdPushup marks its strong presence in US and European markets, while iZooto has a name of being the leading push notification platform in India and SEA region. The partnership deal talks about both companies cross-selling their solutions, aiming to provide more value to publishers, along with expansion in the market share and increase adoption of the product at different places , other than their primary markets.