Snapchat ties up with Dentsu India for strategic marketing

Snapchat, one of the Global trending messaging applications has now roped in Dentsu Aegis Network to administrate brand marketing over their network.

The app known for its fun and cool filters has also been providing promotional platforms for various brands and marketers. DAN India will be using Snapchat as their platform to distribute and promote their customer brands across the digital network.

In accordance with this, Snapchat has launched “Snap in Focus” to help various brands and marketers to know about the options and tools available in Snapchat. The modulus includes six courses – Understanding of Snapchat, advertising formats and opportunities, how to deploy media and creative campaigns in Ad managers and so on.

“As our share of wallet grows in the digital space, we are thrilled to associate with Snapchat. The partnership is a great opportunity that will help our clients to engage with Gen Z in an immersive way from the comfort of their homes. Also, our strong presence and deep market relationships within India will help support Snapchat’s mission in the country,” says Anand Bhadkamkar, CEO, Dentsu Aegis Network India.

Commenting on this partnership, Tarika Maini Soni, Head of Commercial Strategy and Ad Monetization of Snap Inc. said, “We are excited about this partnership with Dentsu Aegis Network. This will definitely allow us to work with their exciting set of brands and create campaigns that will resonate with their target audience. We know that Gen Z actively engages with Augmented Reality campaigns on Snapchat and, through our deep knowledge of this audience, we are able to build highly creative, effective and measurable advertising solutions for our brand partners.”