New Campaign “Swadeshi is Great” Launched by Pepperfry

To promote and celebrate Indian artisans Pepperfry, furniture, and home products retailer, has launched its new campaign titled ‘Swadeshi Is Great’. The brand, which was conceived with the idea of building an ‘honest Indian’ company, impresses upon consumers the superiority of Swadeshi products on key variables of purchase decision-making i.e. quality, style, and value. Through this campaign, it urges people to buy Swadeshi furniture not only because it is Indian, but also because it is superior.

Kashyap Vadapalli, chief marketing officer and business head, Pepperfry said, “Through this campaign, we are celebrating these skilled craftsmen and encouraging them to buy Indian furniture not only because it is Indian but because it is superior, beautiful, durable and stylish.”

The three-part digital campaign conceptualized by L&K Saatchi and Saatchi highlights that Indian furniture is not mass-produced and through each intricately carved piece a carpenter brings to life his expertise, craftsmanship as well as his rich lineage. Most of the furniture is made from hardwood like Sheesham, teak, mango, and acacia that lasts a lifetime and with priceless designs.

Debarjyo Nandi, senior vice President, Law & Kenneth Saatchi & Saatchi, said, “Swadeshi is at the very core and essence of brand Pepperfry and a dominant part of its product portfolio. The campaign looks to instill pride in Indian made furniture and celebrate the craftsmen who create beautiful and world-class furniture right here in our homeland.”