DDB Mudra Group To Handle Integrated Mandate For MMTC-PAMP

The integrated mandate for MMTC-PAMP went to DDB Mudra Group after a multi-agency pitch. MMTC-PAMP, which is a refiner of gold and other precious metals has made DDB Mudra Group responsible for all its integrated mandate. 22feet Tribal Worldwide will handle the Digital, creative, and brand strategy, whereas media planning will be handled by OMD MudraMax. FleishmanHillard will take care of the brand’s public relations.

Vikas Singh, MD, and CEO, MMTC-PAMP, said, “We are delighted to have DDB Mudra Group on board as our integrated communication partner. We were impressed by their thought process and strategic vision for MMTC-PAMP and have confidence in the team as we chart out new territories and expand our horizon for the next future growth. MMTC-PAMP is deeply committed to the Indian market and will continue to deliver rich consumer offerings through product innovation and comprehensive customer understanding.”   

Vishal Mehra, digital head – North, DDB Mudra Group, said, “Indians have a strong emotional connection to gold. We use it as an investment, we use it for weddings and all other auspicious occasions. Taking this fundamental understanding and using our expertise to create meaningful engagements across all consumer touchpoints is an exciting challenge for us. This is beyond a typical communication mandate, focusing on brand and business growth. We are thankful to the MMTC-PAMP team for the confidence they have in our strategic thinking, creativity, and ability to deliver at scale. And this win is a testament to the collaborative spirit of people and expertise across our group.”