Jubilant FoodWorks Launches ‘ChefBoss’ – Ready-To-Cook Sauces & Gravies

One of India’s leading foodservice companies and a master franchisee of Domino’s Pizza and Dunkin Donuts, Jubilant FoodWorks Limited, with the launch of its new brand ‘ChefBoss’ Ready-To-Cook sauces, gravies, and pastes has entered the Rs 500 crore ready-to-cook segment in the FMCG sector.

Across two types of cuisines – Indian and Chinese it is a range of sauces and pastes that includes eight different products. The products within the Indian cuisine range include Hyderabadi Biryani paste, Lucknowi Biryani paste, Makhani gravy, and Bhuna gravy whereas products in the Chinese cuisine range include Manchurian cooking sauce, Schezwan cooking sauce, Hot Garlic cooking sauce, and Honey Chilli stir fry sauce and dip.

These products are easy to make and need two to three steps and take anywhere between 5-15 minutes. In the end, consumers only have to add vegetables, paneer, or chicken. These packs come in sizes of 150gm to 200gm and competitively priced between Rs.75 to Rs. 100 per pack.

As per the company’s press release, ChefBoss products will be exclusively available for consumers across e-commerce portals. The online sale of products will shortly start with Amazon (National), Flipkart Supermart (NCR, Mumbai, and Bangalore), and Milkbasket (NCR). By adding more e-commerce platforms as well as retailing through supermarkets and hypermarkets the brand plans to expand product availability.

Shyam S. Bhartia, Chairman and Hari S. Bhartia, Co-Chairman, Jubilant Food Works Limited said, “We are delighted to enter the Indian FMCG segment with ‘ChefBoss’. This brand is based on our sound understanding of the Indian consumers’ taste preferences and our commitment to provide the best quality products. Our research suggests that consumers now, more than ever before, are looking to explore and add new dishes to their cooking. We believe ready to cook products that are quick and easy to make, are the right solution to aid consumers in the endeavor to broaden their culinary expertise.”

Vikran Sabherwal, Senior Vice President – New Business, Jubilant Food Works Limited commented, “The demand for ready-to-cook food products has been increasing over the last few years on account of busier lifestyles of consumers and their desire to explore different cuisines at home. During COVID we have seen an acceleration of this trend and therefore an exponential growth in demand for ready to cook products. With the launch of ChefBoss, we aim to fulfill our consumers’ demand to enjoy various cuisines in a quick and easy format.”