Indigo Consulting Bags The Digital Mandate For L’Oreal Paris

 Indigo Consulting Bags The Digital Mandate For L’Oreal Paris

Indigo Consulting, a leading digital marketing agency has won the digital mandate for L’Oreal Paris, a famous cosmetic brand. Indigo acquired complete control over the company’s digital platform.

Indigo has won the mandate by competing with various agencies that desired to win the mandate. They will take care of the brand’s digital marketing sector, ORM, analytics and build e-commerce related content strategies.

“With the beauty category’s focus on digital and e-commerce growing rapidly, we welcome this partnership with Indigo. We are confident that Indigo Consulting is the perfect partner considering their sharp data-led approach rooted in their intrinsic understanding of the Indian consumer and the beauty category. We look forward to building insightful and data-led communication across all digital touchpoints that can help drive significant growth for L’Oreal Paris”, said Pau Gruart, General Manager, L’Oreal Paris, L’Oreal India. 

“The beauty and skincare category in India is filled with great opportunity. L’Oreal Paris is one of the few brands in this category that has embraced digital extensively and has leveraged it to transform itself. L’Oreal is dialing up on new marketing codes to provide access and deep personalized experiences to its consumers. The use of data is intrinsic to what they do on digital and the quality of communication that they put out is rich. We are looking forward to using our capability of integrating data, creativity, and technology to support L’Oreal Paris to achieve its business and brand goals. It is a privilege to get the opportunity to work on such an amazing brand,” said Ankush Sohoni, Vice President of Indigo Consulting.

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