Lightstream and Songfest India Partners To Launch Heart-Touching Music.

Lightstream has inked down a partnership with Songfest India which is a digital music content and IP company with the aim to launch a motivational music video “O Bandeya” written by renowned lyricist and X-Factor India winner Geet Sagar. The music has been composed by Abhimanyu and Pragya who is rapidly making a name for themselves through their awesome dulcet compositions.

2020 has been a year of disaster for all the people around the globe. India, especially, is very much affected by the mishappenings occurring around, from fighting the global pandemic to a deadly gas leak, to facing massive floods and then losing our brave soldiers at the border to losing some precious talents in the Industry, we Indians have endured it all. Its high time now that we inject the feeling of HOPE and COURAGE as these two sentiments will be the primary force that will help us keep going.

With Independence Day approaching, Lightstream and Songfest India have come together with 115 children from places across India to convey the message of Hope, Courage, and Determination, through a beautiful melody named “O Bandeya.” The music has been released on the Being Indian social media handles across Facebook and Instagram and also it made its way to Songfest India’s Youtube channel. The music video is a tribute to India’s Independence day as it spreads out the message of courage and hope coming straight from young hearts. The audio is streaming on Jio Saavn, Spotify, Apple Music, and others

The music video features young children from all over the nation coming together and joining hands to remind each one of us the strength and courage that we have in our selves. The video is self-shot footage from 115 kids, who range among being singers to instrumentalists, and all have contributed to this beautiful song. Among the child artists who can be seen in the video are Shreya Basu, a finalist from Voice India Kids & Sarisha Kabra, who is known for lending her voice for TVC jingles.

Speaking about the initiative, Anuraag Srivastava, COO, Rainshine Entertainment, & CEO, Lightstream, says, “At Lightstream we have always believed in creating high impact, purpose-driven content for our brand partners. Music and video are two powerful mediums to deliver a message and its underlying emotions. In Songfest we have found a perfect partner to create music-driven branded content that has a deep purpose. “O Bandeya” the music video is our first collaboration and one that we feel will resonate with Indians across the globe.”

Says Meghna Mittal, CMO Songfest India, “Music plays an important role in shaping the mood and mindset of people and we believe this anthem will fill up the listener with courage and hope. O Bandeya is a direct message from 115 kids, the future of our country, to each and every individual out there. We are excited to have partnered with Lightstream who resonates with our philosophy of creating meaningful content and we urge our viewers also to be a part of this initiative and spread the message of hope with everyone.”

Songfest & Lightstream are into many more unique, music-based content solutions for brands with a few promising ones in the pipeline.