Digital Advertising Vs. Traditional Advertising
What makes Digital Advertising better Than Traditional Advertising?
Most start-up companies have trouble choosing between digital advertising and traditional advertising. Big business owners can use both Digital and Traditional Advertising. However, the decision is not easy for small companies as they don’t have enough budget to experiment with so many types of advertising.
Here are Some Types of Traditional Advertising:
1. Print ads for books, magazines, and newspaper.
2. Flyers in Television, radio, and billboards.
3. Outdoor Advertising
Benefits of Traditional Advertising
It is best to reach a local targeted audience. For instance, you are running a small business of newspaper based on your local community. You are providing news about that particular community and the problems they face in their day to day life. You should choose traditional marketing without any doubt.
Another example – You are a new doctor who working from your home with a limited budget. There are lots of doctor other doctors in your state with lots of experience giving big discounts all over the internet. Thus, your advertisement will get ignored. You must start with outdoor advertising. After gaining experience, trust and popularity you can start with digital advertising.
Downside to Traditional Advertising
1. Lack of interaction between company and customer.
2. Lack of feedback and improvement.
3. Television, Radio and Newspaper advertisement can be expensive.
4. You have to hire people to distribute advertisement on a regular basis.
5. Results are usually not measurable. You don’t know how many people saw or heard about your business.
Here are Some Types of Digital Advertising:
1. Bulk email and message
2. Google, Facebook, Twitter and YouTube Ads
3. Advertisement on eBook and blogs
Benefits of Digital Advertising
1. Niche Targeting Using Google and Facebook Ads
You can target your local audience as well as international ones. You can attract your targeted niche audience based on their location, gender, age, and interests. For instance, you create Google or Facebook by only targeting US-based young women who will buy your beauty products. When you target a specific group of people, it will show more positive effects.
2. Interaction with Customers Using Social Media
With the help of Facebook pages, you can make your fans visit your website, take action and read blogs or reviews about your services and products. Usually, they will buy and rate them and they will also give feedback.
3. Paid Ads are Cheaper in Digital Platform
Unlike traditional advertising, it is cheaper and provides data and reports to check the progress instantly. There are many tools like Google Analytics which lets you check and improve results.
