KitKat Ad Shows New Way to Connect with Students

Video calls have now become the part and parcel in our day to day lives, especially for the students, whose only way of learning is now through video calls in online mode. Teaching through video calls is not just about connecting with students but it also brings with itself a lot of other challenges like grabbing your student’s attention and connecting with them well. Challenges related to video calls get more amplified, especially when the instructor is new on the other side. Keeping this issue in mind and the hardships faced by new instructors, KitKat has brought out a new ad featuring Bollywood Actor Ayushman Khurrana with a claim to provide a solution for the same.

The ad film shows, Ayushman Khurrana as an accounts teacher who tries to make a great impression on his students saying that accounts is a very interesting subject because it has the word interest in it and so on, but all his efforts go in vain as instead to getting his students attention, they tend to lose their attention from the class. Sensing the situation Khurranna calls for a break, it is only after eating KitKat during the break time that he realizes to include a fun factor in his method of teaching,  which eventually helped him to win over his students. The ad sends out a message of taking a break and coming back to what you were doing with a fresh mindset.

Nikhil Chand, director – foods and confectionery, Nestlé India, said, “Over the last 25 years, KitKat, with its positioning of ‘Have a Break, Have a KitKat’, has made millions of Indian consumers have enjoyable breaks with delicious, crispy KitKat fingers. Our new campaign ‘Life Hai, KitKat break banta hai’ celebrates the resilience and adaptability the Indian youth have been displaying.“

The campaign highlights how, when at times, the ‘new normal’ may get ambiguous and stressful for the youth, all it takes is a meaningful pause (break) with a KitKat to gain a fresh perspective on situations. The film encourages the youth to take a short break and come back with a smile and renewed positivity to effectively deal with the unsaid conflict the ‘new normal‘ brings to their lives.

Expressing his thoughts on the association, Khurrana said, “While we continue to adapt to a new lifestyle and manage the daily challenges, I have realized the importance of taking little breaks regularly. Adapting to the new reality and staying away from their comfort zone of friends, college, etc., has been the toughest for the youth, and I can imagine the stress and anxiety in their lives. But, taking a short KitKat break and together making the situation more playful and filled with smiles is something we all can resonate with right now.”

It has been one year since KitKat has featured a celebrity in its ad the last ad released by the chocolate brand had in it Dangal sisters (Fatima Sana Shaikh and Sanya Malhotra)., another thing to notice is that there is an emerging new competition for the brand in the chocolate segment.