How to make your Newspaper Ad Design more Effective?
How often have you noticed an ad in your newspaper? I am sure it must be every time when you have opened it to read. Now, how much time you have invested in reading the ad? I am sure not even a few minutes. This is the uniqueness of the newspaper ad, either you like it and go through it or you completely dislike it by not even looking at it. Newspaper, traditional it might be, still is one of the best way of advertising your brand, service or product. As advertising in a newspaper comes with a cost proper analysis should be done before going for it. The newspaper becomes redundant with the next issue coming out, you need to design your ad in such a way that it strikes the reader instantly.
Your newspaper ad design should be such that it creates a lasting impression within the first few seconds. The reader will go through your ad only if can catch his attention with your ad design. Buymeidaspace, a leading Media advertising company has years of experience in OOH advertisement powerful and effective newspaper ad. With the best-in-the-industry technology and most flexible customization they will make sure that you get nothing but the best. Some of the basic things that should be kept in mind to make your newspaper ad design more effective are:
Headline
The headline being the first thing that readers will read, is the most important aspect of newspaper ad design. Your headline should be short, attractive and to-the-point. The font and color should be easy and clean to make them legible in the very first instant.
Content
The content being the second in command after headline should be engaging too. Your content should be crisp, with appropriate font size. The content being too lengthy will urge the readers to avoid it. Use bullet points and avoid long paragraphs.
Design
The design and graphics included also help in grabbing reader’s attention. Your design should be both catchy and attractive. However, your design should not overpower and outshine your content in the ad. Too much of flashy elements will repel the reader instead of otherwise.
Color
Though usually newspaper ads come in black and white, color can be a luxury in newspaper ad design. By using right color combination, you can attract the reader’s attention. A well-drafted design with right color will make your newspaper ad design more effective and powerful.
Logo
Your business logo is your brand identity and should be given due importance. The best place in your newspaper ad design should be reserved for your logo. Though there is no rule but usually your logo finds a place at the bottom right corner. Your logo should appear clearly in your ad.
Size
Since the space in the newspaper cost you money, your newspaper ad design should comply with it. You have to design your ad according the space you have bought in the newspaper. Right design of newspaper ad according to the space available should be your aim.
