JK Cement Gives JK White Cement A New Avtar- JK Cement WhiteMaxX

JK Cement, one of the World’s leading White Cement manufacturers, for its iconic brand has announced a brand refresh, JK White Cement in its all-new avatar – JK Cement WhiteMaxX. JK Cement is one of the most trusted brands in the country, it enjoys an enviable position of market leadership in India and across the Globe. With state-of-the-art manufacturing facilities, it is exported to over 43 nations.

Rendering a contemporary and differentiated identity the Company has given a new, fresh dimension to JK White Cement, while integrating a critical section of its product line under the ‘MaxX’ umbrella, thereby bringing uniformity in the brand architecture. The Company has further strengthened its commitment to deliver the maximum for its consumers and stakeholders, i.e. maximum whiteness, maximum strength, and maximum customer delight.

The brand story has been amplified through a high decibel launch on social media with the #AbSabKuchMaxX campaign besides BTL celebrating the youthful and modern persona of JK Cement WhiteMaxX.

To increase the engagement the digital campaign included quirky social media content around ‘MaxX’ and contests. The campaign across YouTube, Facebook, and Instagram has made a reach of over 10 million.

Speaking on the launch of JK Cement WhiteMaxX, Mr. Niranjan Mishra – Business Head (White Cement Business) says, “JK White Cement has undoubtedly emerged as one of India’s most iconic and trusted brands, due to its focus on product excellence, customer orientation, and technology leadership, complemented by relentless brand-building efforts. With it being accorded the prestigious title of Superbrand in 2019, it was the time that the World witnesses JK White Cement in a new avatar. As the preferred choice of customers for over 3 decades, the re-branding is also firmly rooted in our endeavor to build an even stronger consumer connect.”