ABP News Network Rebrands Itself As ABP Network

ABP News Network has pioneered the way news is disseminated in India in multiples Indian languages. With such regional channels under its banner as ABP News, ABP Majha, ABP Ananda, ABP Asmita, and ABP Ganga, it achieved undisputed news genre leadership.

Recently, ABP News Network has announced its decision to reposition the ABP brand changing the brand identity from ABP News Network to ABP Network.

CEO Avinash Pandey said, “While ‘ANN’ has always been the holding name for our suite of news channels, ABP Network will expand its offerings to allied spheres via the reoriented focus. This contemporary identity will provide ABP Network with the leeway to be more than just news – allowing us to be both leaders in quality news reporting across India as well as the linchpin of innovative content offerings.”

As part of this rebranding exercise, a new logo is being used to develop a new identity, which would take out the message to the world that ABP has adapted itself with the change in the dynamic industry it belongs to.

“The name and logo change will not involve any alterations to the organization’s nature and cherished values; nor will it impact existing commercial considerations with our partners. What it does mean is that we have more capabilities to offer you. Amid the transition, our commitment to providing you exceptional service, respect, and dedication to quality – the founding pillars of ABP Network – will remain unchanged”, said the Chief Executing Officer.

The launch of ABP STUDIOS will allow the group to explore new avenues.  CEO Avinash Pandey, further in his announcement said, “This will be our first foray into creating, producing, and licensing Original content outside of news for this fast-evolving media landscape and dynamically changing consumption patterns of our audience. Our mission is to turn ABP Studios into a brand that is synonymous with path-breaking content that enlightens, engages, and entertains with relatable and reimagined pan Indian stories for a national and international audience.”

Truly, ABP Group has braced itself for the future by embracing digital capabilities as growth is the key to survival.