Accenture Consumer Pulse Survey Finds Consumer’s Post COVID Mentality

Due to the COVID outbreak people are making more secure and safe choices to prevent infection. People have started buying things from local vendors and at places that follow high safety measures. According to the Accenture Pulse Survey, COVID has caused a drastic change in the consumer’s mentality and their criteria for purchasing consumer goods.

90% of consumers have changed their lifestyle, work, and shopping habits to match the current scenario. They are opting for local shops and safe online shopping. The survey was conducted among 4500 consumers and their first preference is given to health and sanitary products as people have become more health-conscious recently.

Anurag Gupta, Managing Director and Lead – Strategy & Consulting, Accenture in India said, “The pandemic has taken a toll on brand loyalty and as consumers make more socially and environmentally sustainable and healthy choices, consumer goods companies must tailor their offerings accordingly and refresh their brand promise to meet these new requirements. They will also need to explore ways to rebuild consumer confidence frayed by the pandemic – proof of good hygiene and safety is becoming a key part of brands’ ability to retain shoppers’ trust. Brands also need to look at ways to tap into the opportunities resulting from the demand for local and the emergence of the home as the new hub.”

74% are getting goods from local shops and 75% are becoming more conscious about the cost they spend on the products they buy. 48% have increased their health and sanitary goods purchase and 34% of people plan to work from home even after the pandemic gets over. Social media usage has increased to 75% and 70% of people are much into OTT platforms.