Ai+ Smartphone takes naming rights to Rajouri Garden Metro station

Ai+ Smartphone has taken over the branding of Rajouri Garden Metro station in Delhi, which will now carry the identity ‘Ai+ NOVA Smartphone Rajouri Garden Metro Station’. The brand announced the association on 11 September.

The deal extends past the station itself. In-metro announcements across the Delhi Metro network will introduce the station under its branded name in both English and Hindi, giving the brand repeated audio exposure to commuters travelling elsewhere on the network. All entry gates at the station will carry Ai+ NOVA branding.

Archi Gogoi, Head of Brand, Marketing and Growth at Ai+ Smartphone, said the association takes the brand ‘beyond the smartphone screen’, and described putting its name on a piece of Delhi’s everyday infrastructure as a significant moment for a young brand.

The company positioned the buy as part of a wider approach built on high-frequency consumer touchpoints, aimed at building recall at scale rather than relying on conventional media and digital platforms.

Ai+ Smartphone is a brand from NxtQuantum Shift Technologies, founded by Madhav Sheth. Its handsets run NxtQuantum OS, which the company describes as India’s first sovereign mobile operating system.

Issued via NewsVoir.