Applause Entertainment Teams Up With Wattpad To Promote “Avrodh”

Applause Entertainment, India’s leading content creation studio has now partnered with Wattpad, a digital storytelling platform to promote their new series “Avrodh” by connecting with Gen X and Millennial audience.

Wattpad serves as a global platform for youngsters to share their opinions and voice. More than four million people share their stories on their website which reaches around 90 Million readers. In this new campaign, Applause Entertainment has launched a new competition along with Wattpad, where the young writers are invited to express their views in the form of stories and poems on the topic “My Patriotism” or “Deshbhakti.” The campaign aims to rediscover the spirit of patriotism among the millennials. 

“With the increased online activity in India, it is very difficult for a brand to have a genuine interaction with its target audience at scale, especially if it’s a younger demographic. Wattpad stood out in that aspect as it allowed for a direct connection to millions of Indian Gen Z & Millennial users who love to create and engage with stories around our show’s messaging. We are amazed by the overwhelming response by our target audience and look forward to sustaining the momentum on social channels,” says Yogesh Manwani, Head of Marketing and Revenue, Applause Entertainments.

Devashish Sharma, India Country Head, Wattpad said, “Wattpad offers something truly unique for brands through its massive global community that spends billions of minutes each month deeply engaged in reading, writing, and sharing world-changing stories. Our work with Applause Entertainment went beyond the ordinary fan engagement. We are creating authentic content, curated from the show’s target audience, to promote the show among Gen Z and millennials. The campaign does not just tap into audience excitement; it makes the target audience genuine collaborators. That’s the power of storytelling and Wattpad.”

This Independence day contest will be held throughout August and the most unique works will be used for promoting “Avrodh” along with graphical illustrations in various platforms. The campaign has proved to be a huge success as it has received thousands of entries and has gained tens of thousands of reading hours in the past week.