Bisleri Ties Up With Sony Pictures for Spider-Man Bottle Campaign

Bisleri International has announced a partnership with Sony Pictures India to mark the theatrical release of Spider-Man: Brand New Day, rolling out limited-edition packaging across its 250ml, 500ml and 1-litre water bottles.

According to the company, the special-edition bottles were made available nationwide across general and modern trade outlets, as part of a consumer activation linked to the film.

The tie-up also included what the companies described as a 360-degree marketing campaign spanning digital engagement, retail visibility and an outdoor activation. As part of this, a branded Spider-Man: Brand New Day x Bisleri truck travelled across Mumbai to build visibility ahead of the film’s release.

Shony Panjikaran, General Manager and Head, Sony Pictures Releasing International, said the collaboration was aimed at bringing the franchise “closer to fans through unexpected and engaging consumer touchpoints.”

Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said the association offered consumers “an exciting collectible experience.”

Bisleri International, which describes itself as one of the largest premium beverage businesses in India, has a presence spanning 128 operational plants and a distribution network of over 6,000 distributors and 7,500 distribution trucks across India and the UAE. Sony Pictures Entertainment is a subsidiary of Tokyo-based Sony Group Corporation with operations spanning motion picture and television production, distribution and digital content.

Issued via NewsVoir.