Bus Branding | Advertising In Bangalore

Let your Brand cruise through the city!

Where do we advertise when we need to reach the maximum consumers? And who are these consumers we are trying to reach?

Well Consumer is no different species! It is the General Public!

And the majority of this public prefer buses to commute within the city. When we think of the most popular and convenient mode of public transportation in Bangalore, BMTC Buses are the first thing that strikes our mind. And thanks to heavy traffic jams in Bangalore, a customer invest as much time, if not more, on the streets as they do staring at their TV Screens or reading Newspapers or scrolling through their Social Media. This makes Bus Advertising in Bangalore, the most effective medium to target potential customers. Moreover, with BBMP putting bans on hoardings and billboards in the city, Bus Advertising is the next enormous thing in Out of Home marketing media.

You may have realized, every time you were out, you were more likely than not to be attracted by these vibrant and colourful buses moving across the Bangalore roads, yet have you at any point acknowledged the fact that these are something more than just a mode of public transportation? Well, what if we say that it is the most prominent and promising opportunity of mass advertisement – A Moving Billboard, taking the whole brand on a cruise over the city streets!

Just imagine, how many individuals are on the roads, travelling in their cars, bikes, auto-rickshaws or simply standing at the road, and taking a gander at the ad placed on the buses, and the ones who are actually travelling in the buses and daily interacting with the advertisements placed inside it?  Thousands! Several thousand! Making it an effective method to reach a mass, diverse audience through constantly reminding them of your brand.

Top 5 Reasons Why Bus Advertising is your best Branding Partner in Bangalore?

1.They can’t zap it!

The adverts placed on Buses can not be turned off like television or Radio and thus can not be ignored. Here you’re not depending on the public to purchase or peruse a type of print media or turn on their radio or TV to hear or see your advert, the Brand is moving everywhere on the roads,  making it highly unmissable.

2. Provides blanket Coverage to the Brand!

Buses are moving throughout the city, every day and ads placed on them grab the eye of one and all and punctures the idea of an intended interest group or a target audience, something that brands are incredibly conscious about. Be it somebody who is driving a car, somebody who is riding a bike next to the bus, or walking on the footpath, a bus commercial will grab everyone’s attention, owing to its giant size and distinct ad space. Also, the brands can easily reach the consumers of tier-2 and tier-3 cities surrounding Bangalore, by placing their ads on KSRTC Buses which travel intercity.

3.Constant Reinforcement

Buses commute almost every day taking the brand wrapped on it, interacting daily with the prospective consumers and thus leading to constant brand reinforcement. So the next time they think of buying something, your brand is the first thing that strikes their mind.

4.Easy Segmenting and Targeting of Audiences:

BMTC provides different bus services like Suvarna buses which are the Non-Ac ones and the most cost-effective, and AC Buses such as Vajra Bus (It runs inside Bangalore city), Vayu Vajra Bus ( Connecting Bangalore city to the Airport). These bus services are differentiated according to their fares and facilities like seating and air-conditioning. This allows an advertiser the opportunity to segment inside bus ads to suit the socio-economic standing of the passengers travelling in the buses.

5.Cost-Effective

Bus advertising lasts for months and reaches out to a larger group of consumers, making it the most cost-effective mode of OOH advertising.

What are the advertising spaces available on buses?

Advertising in bus provides numerous branding avenues, starting from full bus wrapping, Bus Back Panel Advertising, Bus Side Panel Advertising, to various inside bus advertising options such as drivers seat back panels, passengers seat branding, etc.

Let’s discuss them in detail;

• Full Bus Wrapping: Bus Branding in Bangalore gives you the opportunity to the brands to wrap the entire bus with their adverts and bring their message to the bustling roads of the most popular city areas! Imagine a whole Bus wearing your Brand, moving all across the city, and providing a larger than life image to your brand.

• Bus Back Panels:

These are the advertisements placed at the backside of the buses. These ads are highly effective in fortifying a brand’s market presence. All the vehicles moving on the roads and waiting at signals can easily read the messages placed at the back.

Dimensions: 6Wx3H’

Material used: Vinyl stickers

Bus Type: These ads can be placed on BMTC Non-AC buses.

• Both back and side panel branding:

KSRTC buses provide the opportunity to advertise on both the side panels of the bus and bus back panel. And since these buses travel intercity, the ads placed here, achieves greater visibility, both in Bangalore and surrounding towns and cities.

Dimensions: 4Wx2H’ for back panel, Driver side bus panel 26WX4H’, Door Side Bus side panel 15WX 4H’

Material used: Vinyl stickers

Bus Type: KSRTC buses allow both side branding and bus back branding.

• Inside Bus branding: When looking for bus advertising options inside the Bangalore buses, brands may opt for Seat-Back Advertising. Here advertisements are placed on the back of all the seats of the buses, including and driver’s seat and passenger’s seats.

1.Driver’s seat back branding: Adverts can be placed at the back of the driver’s seat in the buses. These ads are visible to all passengers on the bus.

Dimensions: 20 W x 30 H Inches

Material used: Vinyl stickers

Bus Type: BMTC Non AC buses, Volvo buses

2.Passengers’ seatback branding: Here the ads are placed at the back of every passenger seat, thereby bringing your brand at the eye level of every passenger travelling in the buses, and capturing their utmost attention. And since these passengers are usually the daily commuters, these ads repeatedly grabs their attention and creates a familiarity with the consumer with high brand reinforcement, so the next time they are out to buy any product, your brand is the first thing that strikes their mind.

Dimensions: 11 W x 8 H Inches

Material used: Vinyl stickers

Bus Type: BMTC buses, Volvo buses

How can we help you with Bus Branding?

BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We are a renowned name in Bus Branding agencies in Bangalore. We understand the importance of Branding and advertising very well & provide you with creative tailor-made solutions on Bus Advertising in Bangalore, helping you present your best self to the potential customers and building an edge against your competitors.

So with all, that’s said, why not create an impressive market presence with Bus Advertising in Bangalore. For more inputs and best quotations on Bus Advertising;

Mail us: support@buymediaspace.com

Contact us: 63602 14181

We would love to hear from you!